Speaking & Training

Leverage the power of social media.

Social Media Solutions

Social media marketing strategy & tactics.

Social Marketing
Strategies for
Travel and Tourism


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CMS founder Catherine Heeg is a travel, hospitality and tourism industry thought leader with over  three decades of experience. Her columns and articles have appeared in a variety of publications including Courier Magazine (NTA), The Travel Institute, Travel Agent Life and Group Tour Magazine. A frequent speaker at travel, tourism and hospitality industry conferences, she is a recognized social media trail blazer who successfully integrates new media with traditional marketing tools.


Speaking & Training

Catherine designs and delivers customized, interactive workshops and webinars with big picture ideas and valuable implementation tips.

Looking for a dynamic speaker, workshop facilitator, webinar developer and presenter or social media and marketing strategist? Catherine Heeg is the travel and tourism industry expert who can deliver what you want.

  • A popular speaker at some of the largest industry conferences and conventions;
  • A trusted marketing and training consultant to large organizations, small businesses and individuals;
  • A social media and traditional media marketing, sales and communications strategist.



Social Media Solutions

Customized Management Solutions helps travel, tourism and hospitality pros design and implement social media marketing tactics that drive traffic to their social and web sites. We provide:

  • Social media start up and maintenance packages for travel consultants;
  • Customized social marketing packages designed with your unique tourism and hospitality  audience in mind;
  • Results-driven one-on-one coaching.



Based upon the scope and requirements of the project, CMS enlists the help of a team of accomplished professionals with substantial experience in all aspects of the travel, tourism and hospitality sectors.  The CMS team understands the needs of their clients and more importantly, what their clients want. By focusing on the needs and desires of the client,  trusted relationships evolve and your goals are met.

Learn how Catherine can optimize your business. For a free 15-minute consultation contact Catherine today. 


Related Topic: Why does social media marketing matter to travel, tourism and hospitality pros?


Here’s what industry leaders are saying:

Kelly Bergin, Vice President Business Development at Smart Travel Group, OASIS
We hired Catherine to help train travel consultants about the social media venues that are available and how to use them to market their businesses. Her trainings were incredibly well attended. So much so that we had to turn people away. Her presentations were engaging, professional, and informative. We look forward to working with Catherine in the year ahead!

Lisa Simon, CTP NTA (National Tour Association) President
I sincerely appreciate your work with NTA leading up to our Convention and on-site. .. our members had already benefited from the great podcasts and articles you had written to prepare them for your seminars.You went above and beyond expectations by requesting case studies from our Executive Program participants so they could have an interactive experience. This type of effort and advance preparation is what makes the NTA Convention the one to follow. I appreciate your leadership and commitment as a part of this effort.Your session on social media was standing room only, and you were one of our top-rated speakers. Some of the comments from our evaluations said, “Great speaker.” WOW!” “Very informative seminar.” It can’t get any better than that, and every accolade is well deserved.
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