Catherine Heeg is a recognized social media trail blazer passionate about social media and marketing in the tourism and hospitality industry.

For decades she has trained and lead sales and marketing teams in our industry. She ties together experiences gained from this inside knowledge when providing social strategies.  With this practical understanding she specializes in inspiring social media success in her speaking engagements with international audiences.

Her columns and articles have appeared in a variety of publications including:

  • Courier Magazine (NTA)
  • Travel Research Online (TRO Smith)
  • Bus Tours Magazine
  • The Travel Institute
  • Travel Agent Life
  • Group Tour Magazine
  • SYTA
  • Groups Today

She has appeared on the Home Based Travel Show, The Nolan and Stuart Hour as well as in-house webinars with major host agencies and consortia.

A frequent speaker at travel, tourism and hospitality industry conferences and webinars she successfully integrates new media with traditional marketing tools.

Bottom line: CMS founder Catherine Heeg is a travel, hospitality and tourism industry thought leader with over three decades of experience.

She takes the mystery out of marketing by providing the step-by-step guidance that helps clients succeed. Catherine enjoys leading webinars and workshops and consulting with clients to help them build their social media buzz.

Travel & Tourism professionals can opt to have their social sites built and populated your behalf by a group of tourism professionals.

Coaching and customized programs deliver ongoing market intelligence and support with simple tools and techniques that can be implemented immediately. Outcomes are monitored and results are measurable.

The Team

Like Catherine, her team of professionals all come from travel, tourism and hospitality world. Collectively, the team has experience in these sectors:

  • Airline
  • Hotel
  • DMO
  • Cruise line
  • Car rental
  • Hospitality
  • Travel Agent
  • Industry association
  • Inbound tour company
  • Outbound tour company

 

Why Catherine?

Professionals who are serious about taking consistent, winning actions every day to build their business and achieve measurable results love working with Catherine.

Hailing from Milwaukee, WI, Catherine has lived many places in the US and Canada.  An avid traveler and Past President of Skål International Calgary, she’s also a business owner who loves to ski, cycle & swim.

Would you like to schedule Catherine for a speaking engagement at your event?

In good company...look who’s working with Catherine

Carylann Assante, CAE Executive Director, Student & Youth Travel Association

Carylann Assante, CAE Executive Director, Student & Youth Travel Association

“Catherine Heeg was a featured speaker at the 2017 SYTA Summit in Banff, Alberta, Canada. Our audience of tour operators and key supplier partners enjoyed two informative sessions on social media marketing with one being an interactive workshop.  She was able to tailor her presentation to the specific needs of our audience.  Attendees learned about the importance of keeping up with marketing trends in order to remain effective. It’s exciting to see many of them using what they learned in Catherine’s session.”

Susan Filz, Manager, Meetings & Events, MAST Travel Network

Susan Filz, Manager, Meetings & Events, MAST Travel Network

“Catherine is a joy to work with.  Conscientious, professional and comes well prepared.   It is easy to tell that she loves what she does”

Steve Trebon, Owner, ADVAIA, Inc.

Steve Trebon, Owner, ADVAIA, Inc.

“Catherine has provided several Social Media services to our Independent Agents and member agents for a number of years. We constantly are receiving great feedback about the level of the services that she provides to all of them. ADVAIA makes a point of telling all of our clients that they should utilize Catherine’s services to insure that they have a social media presence as we feel that this is a very important aspect of insuring client engagement. We find that many of our clients do not have the time to manage their social media, therefore, having Catherine provide those services insures that they have up-to-date content on their pages. Catherine is also great to work with!”

Speaking topics include:

  • Social media strategy, design, implementation
  • Compelling communication tactics for sales and marketing professionals
  • Effectively integrating social and traditional marketing strategies and tactics
  • Selling skills that leverage social media to reach customers and prospects

Here’s how we can work together:

  • Live sessions at your upcoming conference or convention
  • Real-time live webinars for your staff or travel partner
  • On-line course development and presentation

Interactive sessions engage participants and a toolbox of strategies allows them to immediately implement what they have learned.

Would you like to schedule Catherine for a speaking engagement at your event?

What Our Clients Tell Us

“It was a joy working with you. Your professionalism, attention to details and wonderful personality made it a pleasure working with you.  We have received great reviews of your presentation from the attendees.  They found your information very helpful and easy to implement your ideas.  Thank you for presenting at the Nebraska Tourism Conference.  We hope to have you back again soon.”

- Karen Kollars, Nebraska Tourism Conference Planner

Read What Else Our Colleagues Tell Us

Recent Articles

3 Advanced Tips & Tools to Rock Your Next Video
3 Advanced Tips & Tools to Rock your Next Video

 

Did you know that more than 5 BILLION videos are watched daily?

Is your video getting as many eyeballs as it should?

Do you have the right tools help catapult your views from OK to Outstanding?

Here are some of my favorites.

Tips to

WeChat Pay – What you Need to Know
WeChat Pay - What You Need to Know

WeChat is the social media platform that has taken Asia by storm and is slowly becoming a popular tool around the rest of the world as well. WeChat began as a messaging service and was originally compared to Facebook and

5 Simple Social Marketing Tips to Gain More Fans
5 Simple Tips to Gain More Fans

When was the last time you discovered a cool new company while scrolling along your social feeds? My guess is not too long ago – and for many clients, their answer would be the same!

How can you generate this same

Tap into the power of social media now, with our FREE tools