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Social Marketing
Strategies for
Travel and Tourism

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WeChat 101 for Travel and Tourism Pros

WeChat continues to evolve as a platform and has moved beyond social media to an entire ecosystem of commerce, contacts and payments. If you are interested in getting more Chinese visitors to your attraction or area, it is time to become familiar with the most popular social media in Asia.

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5 Social Success Habits for Travel Pros

Social marketing strategy checklist to bring brand consistency and social marketing success to travel and tourism pros.

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How to Finesse Your Social Ad Targeting

How to use Custom Audiences, Video Engagement Audiences, Target Audiences in Power Editor for travel and tourism marketing.

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2 Social Media Marketing Trends to Avoid

“What’s Hot” and a “What’s Not” list of social marketing tips for travel pros. Advertising, graphics, video.

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How to Socially Reach Tour Operators | Infographic

Does reaching tour operators leave you feeling frazzled? Strengthen relationships with this checklist and social marketing guide.

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How to Use Video to Market Your Next Group

Tips to produce your own videos in order to better market your upcoming travel groups. Fire up your video imagination. Stuart Lloyd Cohen Group Launch Sequence. Catherine Heeg will showcase video slideshow options and strategies along with cool new video features for travel pros

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4 Video Tips and Tools

Expand your social presence online by increasing your video content. Video analytics, SEO and your social marketing savvy.

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How to Supercharge Your Social Ads: Advanced Users

Social ads aren’t gaining you the same exposure now as they did a couple of months ago? Tips to use Carousel and Canvas ads on Facebook.

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4 Reasons a Blog is Valuable

Blogging is a powerful tool to power-up your brand awareness. Benefits of blogging for travel pros.

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Counting What Counts – How to Measure Your Social Success

Social Measuring tools and tips to help tailor your ads, posts and tweets to better speak your clients language, understand their travel aspirations and target your ads to potential new clients.

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