Travel pros like you are finding that blogging is the fastest way to engage and grow a client base.
Many people tell me they just don’t have the time to blog. I totally understand! It’s not only about finding the time in your already busy day, but finding the right topics that will entertain and educate your readers.
Here are 3 tips that will make your blogging life easier!
- Start an idea list. Every time you travel, attend a workshop or participate in a webinar jot down 5-10 blog topic ideas. This will give you a pool of ideas to choose from when it comes time to put pen to paper. If possible, jot down intriguing words that you heard, descriptive terms and sassy statements.
- When sitting down to write, make a list of all the subtopics that you can think of. Then choose 2 or 3 of these to write about. The goal is to keep your thoughts on-target, succinct and relevant to your audience. The rest of the topics you’ve written down can be used in a later post.
- Keep your post short! 500 words is the limit of most people’s attention span. (we’re at 196 words right now—how’s your attention span?)
In a recent destinational aboard the Voyager of the Seas, a group of totally dedicated NACTA members each wrote a blog about 1 aspect of cruising. We worked in teams to develop a killer title and opening paragraph. Do you have a colleague that you can bounce ideas off and collaborate with? If so, how about dividing up a topic and exchanging blogs so that you’ll have twice as many?
P.S. This is 278 words and 12 minutes! Whew!
Bonus tip: Make an appointment with yourself each day or week to simply write. I usually try to write a couple of posts at a time as I find that once I get into the writing mode, the words just fly off my keyboard. Here’s an article (pls see page 14) with more tips for travel pros!
What’s your best blog tip?