Have you made the switch to Timeline on your business page yet?
How about some inspiration?
Here are some industry leaders who have already updated their Facebook business page to Timeline and are showcasing their credibility, niche and specialty while increasing their exposure. Enjoy!
- Choose wisely. Consider a product shot, gorgeous photo of your niche market or top selling destination. Think about what will attract your perfect clients.
- Think Inspriation and Aspiration.
- Be certain to use photos that are yours, are royalty free or that you’ve purchased from a reputable on-line source.
- Consider I-Stock or Fotolia
- There are a few things Facebook doesn’t allow in your Cover Photo:
- Price or purchase information, such as “40% off” or “Download it at our website”
- Contact information, such as web address, email, mailing address or other information intended for your Page’s About section
- References to user interface elements, such as Like or Share, or any other Facebook site features
- Calls to action, such as “Get it now” or “Tell your friends”
Tips for Travel and Tourism Pros:
- You may consider changing your cover photo to highlight destinations during their peak selling period. For example, in fall when you’re selling sun vacations change your cover photo to sunny destination photos you’ve taken, purchased or acquired the rights to use.
- Travel Agents & Tour Operators may want their cover shot to speak to their current clients as well as potential new clients by using photos of people enjoying a focal point of your business. For example, if you provide cultural tours how about a photo of group participants enthralled by a private docent led museum tour. If your focus is culinary tours, how about a photo of a group entranced by a chef-led cooking demonstration. As a travel agent, you may consider showing yourself or your clients enjoying your top selling destinations.
- Highlight the destination you’re focusing on in your regular Facebook posting calendar. For example, if you’re talking about Italy on your page and highlighting things to do, fabulous museums and cycling tours, change your cover photo to match the theme and show guests of yours pedalling thru the beauty of Tuscany.
- Travel agents may also want to focus on aspects of their marketing mix. Perhaps feature a photo of a bride during the prime wedding booking season.
- Consider focusing on photos of people enjoying the main parts of an attraction or resort with family and friends. Be certain that you obtain any releases you may need to use photos of people.
- If you sell dinner shows or specific venues you may want to show groups of people participating in and enjoying the entertainment. Future clients will be drawn to people who look like their demographic laughing and participating in the fun.
What does your new page look like? I’m interested in hearing and seeing your successes. Connect with me on Facebook, Twitter and LinkedIn. You’re welcome to post your photos on my Facebook page and I’ll make my best effort to comment and shed some light on your choice.