Have you heard about how hot Snapchat is? Or are you a little fuzzy on one of the world’s most popular apps?
Brands on Snapchat
These statistics are intriguing enough to marketers considering growing their reach, but what’s more is that Snapchat is not just for friends connecting, either; a growing number of big brands are becoming active Snappers: the NBA, McDonald’s, and General Electric, just to name a few. And it’s not just about focusing on ads.
Collaborate & Engage
Snapchat allows brands to collaborate with users to create and share experiences. Just take a look at what Marriott is doing here:
With a lineup like that, it’s time for your business to get on board.
What is Snapchat?
Snapchat is a downloadable app for smartphone users that allows users to send brief picture or video messages to one, or multiple, other users. These users are “Friends,” that may be found by searching within the app. It is optional to add a caption or doodles to the message. The messages are short in length (1-10 seconds, with the length chosen by the sender of the Snap), and are automatically deleted immediately after they are watched by the recipient.
Business: Snapchat Stories
A second option exists for businesses: Snapchat Stories. This feature allows users to add Snaps to their “Story,” which may be longer than a regular Snap, up to 60 seconds in duration. As well, these Stories may be viewed by a large audience, and are available for viewing for up to 24 hours before they are deleted. This presents a very attractive option for businesses to get involved.
Disney has recently become a high-profile user of Snapchat, including the Stories option. Check out this Story Radio Disney created for a concert event:
How Can Travel and Tourism Businesses Use Snapchat?
Businesses use Snapchat primarily to maintain strong engagement with users of social media and active users of smartphones.
As with everything else, uses for our industry can be broken down into more specific ideas:
Tip #1 Travel Agents:
Consider creating a Snapchat where you can entice clients with sneak peeks of hot new deals, or new sales clients may be interested in.
Tip #2 Destinations:
Get clients excited to visit your destination by sending Snaps during times of peak interest: the beach at sunset, fireworks for a special occasion, or a brief look at a hotspot during an exciting holiday.
Tip #3 Tour Operators:
Create a fun daily countdown for clients who have an upcoming tour booked with you. Consider showing a quick Snap of a segment of their trip each day for the week leading up to their booking.
For more ideas on how to use Snapchat for your business, take a look at this great infographic!
There are plenty of fun ways to get clients excited about the experiences they can have with your product.
What will your first Snap be about?
Written in cooperation with Ruby Murphy.
Social Marketing Strategies for Travel and Tourism
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