Archive for the ‘Niche Marketing’ Category
Sunday, March 31st, 2013
Choosing your words wisely will help you close more sales!
Luxury Words that Sell
Travel pros: here’s a selection of words that will attract, entice and enthrall luxury clients. Imagine being able to sell more travel by simply adjusting the words you use in your conversations, blog posts, social media posts as well as your written communication.
Social Media for Travel Pros–Luxury Words that Sell!
What are your favorite luxury words?
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By Catherine Heeg
Tags: Facebook, Facebookmarketing, marketing, sales, salestips, Selling, smallbusiness, social engagement, Social Media, Words that sell
Posted in E-mail, Facebook Marketing, Google +, hotel industry, marketing, Niche Marketing, NTA, OASIS, Social Media Marketing, strategy, tourism industry, Tourism Sales Tips, Travel Consultant, travel industry, Uncategorized | No Comments »
Friday, November 23rd, 2012
freedigitalphotos.net
What social site has 23 million unique visitors/month?
Where can you showcase all your fam trip photos?
Only 28% of travel pros who attended the last Pinterest webinar I hosted had a Pinterest site. So what better time to focus on this wildly popular tool.
Here are 5 tools to power-up your Pinterest experience.
Pinerly now renamed Reachlii
This amazing site gives you the tools to measure the reach and effectiveness of your Pinterest pins. With this relevant knowledge you’ll be able to see what types of photos are being liked and re-pinned as well as the estimated reach. Great news! I’ve heard that a scheduling tool is coming soon. This will give us a chance to schedule pins to coordinate with posts on Facebook and Twitter.
Tip: Did you know that pins with a description of about 20 words are most re-pinnable?
Pinstamatic
Have you ever wondered how people get quotes turned into eye-catching pins? Would you love to add music to your boards? I love being able to create ‘sticky note’ pins that grab attention. Check it out here.
Like quotes? Here are 2 of the 6 examples of styles you can choose.
Pingraphy
Scoring, scheduling and analytics all in one! Harness the power of this knowledge to increase engagement. I found the scoring factors cumbersome. Yet if you like details this may be a valuable tool.
Pixlr.com
This online photo editor makes it really simple to create a collage or with some time and talent create your own long pin. Research has shown that long pins get re-pinned more often.
Infogr.am
Create infographics using templates and statistical information. It’s a great way to visually chart statistical information you’ve developed or read. Consider mapping your cruise sales over the years you’ve been in business. What a fresh way to lead people to purchase a cruise.
Pinpuff.com
This scoring tool helps you see how influential and popular your Pinterest site is compared to other users. Like other scoring tools you get a snapshot of your reach, activity and virality. Plus you also can see a comparison of your top 20 boards showing number of pins, re-pins, likes and followers.
Boost your effectiveness by using these tools to understand your audience and then you’ll be able to put together a relevant Pinterest strategy to engage and maximize your sales.
What are your favorite Pinterest tools?
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Tags: hospitality, hotelsales, Infogr.am, marketing, marketingplan, NACTA, NTA, Pingraphy, Pinpuff.com, Pinstamatic, Pinterest, Pixlr.com, Reachli, sales, salestips, Selling, smallbusiness, social engagement, Social Media, tourism industry, tourismbusiness, tourismsalestips, touroperator, tourwholesaler, travelagent, travelindustry
Posted in Branding, marketing, Monitoring tools, Niche Marketing, NTA, OASIS, Pinterest, promotion, sales, Social Media Marketing, strategy, Tourism Sales Tips, Travel Consultant, travel industry, Uncategorized | No Comments »
Friday, November 9th, 2012
FreeDigitalPhotos.net
What’s the secret to fan engagement?
Questions are the oldest yet most effective way to get people’s attention! Posting questions on your Facebook page will double comment rates over other types of posts.
Essential Types of Questions
1. Multiple choice
- Remember many people will be viewing your posts on their mobile device so keep the answers options simple.
- Tour Operators may ask “What’s your favorite thing to do on a motor coach? A) talk with fellow travelers B) watch a movie C) Sleep
- This critical knowledge will help your tour directors understand your unique clients’ needs.
- Hotels may ask “What’s most important to you? A) a hearty breakfast B) evening cocktail hour. See LaQuinta Inns and Suites as an example.
Bonus Tip: The Question feature on Facebook is under-used and provides a graphic look that will encourage engagement. You’ll find this in your ‘Status/Share’ box:
2. Fill in the blank
- Learn insights to influence your marketing and delivery tactics and combine with other demographic data for a broader picture.
- Attractions could ask “My favorite exhibit is _________________. Fill in the blank”. “I love to visit with a/my _______________. Fill in the blank”.
- Travel agents find success with “My favorite cruise ship is__________” “What one thing is always in my suitcase________”
- Tour Operators Tauck has great examples.
- Research shows that this type of post receives 9 times more comments than other posts. Source:
3. One word
- Intriguing! These posts are similar to Fill in the Blank questions, but strive to gain a one-word answer.
- Tour Operators or destinations might want to post something in this style; “New York City makes me feel….”
- Hotels may post “Like it or Leave it…Hot breakfast….” (ok, it’s 2 words yet filled with impact
4. Open-ended questions
- These questions take a bit longer for your fans to answer but provide an invaluable emotional connection.
- Tour Operators consider these “My favorite thing about motor coach travel is…..” Or how about “What’s at the top of your travel bucket list?”
5. Photo with a question
- Post a series of 3-5 photos on your wall and in an album then ask people to ‘like’ their favorite photo.
- For more info on photos and editing images, click here.
- Tour operators can have some fun by posting different destinations, attractions or restaurants that are components in past or future tours. Imagine the market research you’ll gain when planning your next group departure.
- Attractions can intrigue people by posting photos of different features of their venue. Consider choosing a couple of highly popular exhibits as well as some often-missed or little known.
- Hotels can post 2 photos with slight differences and ask fans to tell what’s different in each photo.
- How about bringing your Pinterest boards into this equation. Check out Visit Savannah.
Quintessential tip: Create compelling posts with a call to action. This simple formula targets fans interests and provides you with all-important activity on your page. Choose a topic that you think the majority of your fans like or agree with. Then compose a post in this format: “Click ‘like’ if you’d love to…. visit Colonial Williamsburg. Try this: “Click ‘share’ and let your friends see this great photo.” How about this: “Love Girl Getaways, click ‘share’ and spread the word to your gal pals.
Using questions to boost your ‘likes’ and ‘comments’ and ‘shares’ will increase the likelihood (based on Facebook’s EdgeRank methods) that more of your fans will see your content. Why not increase traffic and comments to your Facebook page?
What question has brought you the most response?
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Tags: Facebook, facebookfans, Facebookmarketing, facebookpromotion, hospitality, marketing, marketingplan, NACTA, NTA, Pinterest, Questions, sales, salestips, Selling, smallbusiness, social engagement, Social Media, Timeline, tourism industry, tourismbusiness, tourismsalestips, touroperator, tourwholesaler, travelagent, travelindustry
Posted in Branding, Facebook Marketing, hospitality, hotel industry, marketing, NACTA, National Tour Association, Niche Marketing, NTA, OASIS, Pinterest, promotion, Social Media Marketing, strategy, tourism industry, Tourism Sales Tips, Travel Consultant, travel industry | No Comments »
Friday, July 13th, 2012
Do you want to attract Facebook users to your page? In order to do so, you will want to engage your audience through original, fun, and creative means!
Custom apps are an essential way to make your page POP! This section of your Facebook page used to be fairly stagnant. Now you have the option to customize the caption and photo that accompanies each.
Custom apps can be created using companies like Involver, Scribd, Sprout Social, Wildfire apps.
Once you’ve created your app here’s what to do to leverage it’s appeal
1 .Move it to a position that will always appear on your page
2. Customize the caption and image. Try a catchy word pairing. Think about: New, Free or Win.
a) Remember if you do sponsor a contest or even mention a sweepstakes you need to use an approved platform to market it on Facebook. This applies to photo and video contests as well. Consider Wildfire apps or Offerpop for your contests.
b) A photo speaks a thousand words. When you upload a custom image to your new tab, make certain you own the rights to use this photo. The best option is to upload a photo you’ve taken. Otherwise consider a photo purchasing site like I-Stock, Fotolia or Dreamstime.
Here’s how you can make this happen on your page:
•Log into your Facebook page as an Admin
•Hover over the app you’d like to customize
•Click on the pencil that appears
•Select Edit Settings
•Custom Tab Image, click change and browse your library of images and upload
•Save when you’re finished
Creative examples in our industry:
DMO’s are leveraging their blog posts and maximizing their social engagement
Tour Operators are using these apps to highlight new contests and video libraries
Tour Operators are also editing the Events app to showcase their niche
Hotels are maximizing this powerful tool with booking options and showcasing features and contests
Cruise Lines are focusing on bookings and creating sharing tools
Attractions are focusing on new events to build excitement. If they have other associated pages, they are creating a tab to lead fans to other Facebook pages.
Large agency groups are creating business opportunities with ‘find an agent’ apps that search by location. Notice the Survey Monkey app here?
Check out this business building app.
Associations are using surveys in their apps line-up
Travel agents are showcasing their blog by using Networked Blogs app
Notice the custom caption below the blog app?
To change the caption beneath the app here’s what you do:
•Log into your Facebook page as an Admin
•Hover over the app you’d like to customize
•Click on the pencil that appears
•Select Edit Settings
•Custom Tab Name, enter the name you’ve decided on for this tab
•Save when you’re finished
•Click OK to finalize
Strategy Tip: Select a catchy, descriptive name and graphic for your apps.
These essential features continue to make Facebook a key marketing component for tourism and hospitality leaders. Are you making the most of your page?
What apps have you added to your Timeline?
For more information on Timeline, click here. And here!
Additional Timeline tips and strategy can be found:
7 Steps to a Powerful Timeline Pin
8 HOT Highlight Tips for Tourism Pros
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When you ‘like’ my Facebook page you’ll have access to Free Resources just for travel pros!
Tags: blog, blogging, Convention & visitors bureau, custom apps, CVB, DMO, Dreamstime, Facebook, Facebookmarketing, facebookpromotion, Fotolia, hospitality, hotelsales, Involver, marketing, marketingplan, NTA, sales, salestips, Scribd, Selling, smallbusiness, Social Media, Sprout Social, Survey, Timeline, tourism industry, tourismbusiness, tourismsalestips, touroperator, tourwholesaler, travelagent, travelindustry, Wildfire
Posted in blogging, Celebrity Cruises, Facebook Marketing, hospitality, hotel industry, marketing, NACTA, National Tour Association, Niche Marketing, NTA, OASIS, Social Media Marketing, strategy, tourism industry, Tourism Sales Tips, Travel Consultant, travel industry | No Comments »
Wednesday, June 27th, 2012
Highlight on your Timeline
Have you ever noticed a large, expansive billboard that can’t help but grab your attention? Highlights are that billboard on Facebook Timeline.
Wouldn’t you love to have your latest photos spread across the entire width of your Facebook page? Highlights lets you showcase posts, photos and articles. When you ‘Highlight’ a post by clicking on the star it enlarges the post so it spreads across the entire 2-column width of your page. Talk about attention-grabbing!
How about Highlighting a series of photos that showcase an upcoming tour or your niche market.
Here’s how it looks:
Showcase your niche market or new menu items
Get more ‘likes’ when you highlight a video
Consider highlighting a preferred supplier or a new product. This is a great way to shine the light on a group departure.
Highlight a supplier or market an upcoming group.
Showcase an event – from NTA’s Facebook page
Here are some examples you’ll want to put to work for you today:
- •Hotels: Are you renovating, updating your pool, or rolling out a new lobby look? Post the photos to a new photo album then write a post about it and highlight it. Notice the photos look like a film strip?
- •Tour Operators: Do you have some great new photos related to your next group tour?
- •Attractions: How about giving people a visual tour focusing on a new experience each week.
- •Restaurants: Here’s a great way to feature new menu items, updated facilities or new décor.
- •DMO’s: Explore ways to highlight different facets of your destination while showing people enjoying unique experiences.
- •Travel Agents: Showcase a recent fam trip to maximize your credibility. Shine the light on an upcoming group departure or niche market tour you’re arranging.
- •Association: How about using Highlights to showcase a recent conference, meeting or educational tour. What an amazing way to build membership by showing potential new members the reasons to join.
What will you Highlight on your Facebook page?
Highlights generate inspired, attractive Timeline Facebook pages. Be creative as possible and have fun choosing what you want to Highlight on your Timeline.
For more information on Timeline, click here. And here! More here!
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Tags: CITC, Facebook, facebookfans, Facebookmarketing, facebookpromotion, Focus, hotelsales, marketing, marketingplan, nichemarket, NTA, sales, salestips, smallbusiness, Social Media, Timeline, tourismsalestips, touroperator, tourwholesaler, travelagent, travelindustry
Posted in Branding, Facebook Marketing, hospitality, hotel industry, marketing, NACTA, National Tour Association, Networking, Niche Marketing, NTA, Pinterest, sales, Social Media Marketing, strategy, tourism industry, Tourism Sales Tips, Travel Consultant, travel industry, Video | 1 Comment »
Tuesday, June 26th, 2012
Changes on Facebook seem to happen more often than airline schedule changes. Timeline gives us some remarkable new ways to enthrall and engage our tourism audiences.
Pins are no longer just for Pinterest and tack boards. Facebook now boosts it’s marketing options by giving businesses a chance to keep something top of mind and top of page for 7 days. Here are some valuable ways to maximize this new feature:
- •Travel Agents: Consider showcasing the destinations that are selling well and include a link to a package offering.
- •Tour Operators: Imagine being able to welcome page visitors with your upcoming group offering or an article about a new destination.
- •Hotels: How about showing off your newest press release or package offerings.
- •DMO’s are featuring people engaging in activities and enjoying member facilities
- •Attractions: Create a splash for your fans by Pinning information on the most popular feature, the newest show or a note-worthy article to get your fans excited.
- •Restaurants: How about posting photos of your newest menu item or a link to a video of the mixing of the hottest new cocktail.
Here’s how you do this:
- Hover over the upper right corner of a post,
- Click the pencil icon and you’ll notice a drop down box. (see below)
- Click Pin to Top
- You’ll notice a gold ribbon will appear at the top of the post.
- After 7 days this post will fall into your timeline in chronological order.
- You can re-pin it again for another 7 days.
- You can un-pin a post at any time.
Figure 1 - Pin to the Top of your Facebook Timeline
Here are some examples for you:
Notice the gold ribbon at the top of the post.
Highlight a new destination
Have fun with this new Pinning feature of Timeline! Pinning is a great tool that encourages connection and interaction with your audience and, promotes key features of the travel and tourism industry.
What do you plan to Pin to the top of your page?
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Tags: Facebook, facebookfans, Facebookmarketing, facebookpromotion, hospitality, marketing, marketingplan, NACTA, NTA, Pinterest, sales, salestips, Selling, smallbusiness, Social Media, tourism industry, tourismbusiness, tourismsalestips, tourwholesaler, travelagent, travelindustry. Timeline
Posted in Branding, Facebook Marketing, hospitality, hotel industry, marketing, NACTA, National Tour Association, Networking, Niche Marketing, NTA, Pinterest, promotion, sales, Social Media Marketing, strategy, tourism industry, Tourism Sales Tips, Travel Consultant, travel industry, Uncategorized, Video | 1 Comment »
Thursday, May 31st, 2012
Did you know that 19% of travellers visit a blog site when planning a trip. Wouldn’t you love for them to be so intrigued with your content and expertise that they book with you?
Content is KING! Yet sometimes we all find it hard to get creative enough to entertain, educate and engage in each and every post. To help you break out your creative side here are some killer ideas for you.
Curate content.
- •Find your ten favorite travel websites.
- •Publish a post listing these top ten sites and explain why you like them.
- •Tip: When selecting these websites, make sure they don’t have links to other agent booking engines or directly to supplier sites.
- •Highlight your top 10 favorite suppliers/ships/hotels/beaches/resorts/destination…you choose
- •You may want to write a blog about each category
- •Enlighten your readers with your experiences enjoying each
- •Include photos and your own reviews
- •Capitalize on success
- •Showcase top travel bloggers. Check out this list.
- •You’ll lead your readers to other top quality material and they’ll thank you for the resource
- •Then make sure you’re on that list next year!
- •Put together your own Top 10 listof resources
- •Top travel apps, suitcases, packing tips
- •Top wineries to visit in California and other destinations you sell
- •Top restaurants in your top selling destination
Mine Socially
- •Search your Facebook business page comments
- •Write about what people are talking about
- •Search supplier Facebook pages for comments and questions that may be similar to what your clients might ask. This is like getting a gift for free!
- •Search Twitterfor comments on your top destinations
- •This will give you an idea of popular conversations that you can use to inspire your writing.
- •Listen, really listen, when you phone/email clients upon return.
- •Expound on their trip highlights.
- •Put together a list of your favorite travel bloggers and connect with them about guest posting opportunities.
- •Consider finding people who’s expertise compliments yours
- •Search blog directories such as Technorati, AllTop to see what’s HOT!
Inspiration
- •Write a review. Think about a product/supplier/destination that you like, and are happy to endorse, and write a review about it. No need to get too creative, just explain what you like about it, and why.
- •Use a current movie as inspiration. Just think, your research could be a trip to the theater
- •The Artist or Midnight in Paris and write about Paris.
- •The Help, focus on the old-South and current events, museums that will add perspective to the movie.
- •TV Shows as inspiration.
- •SMASH or Glee, write about new Broadway plays.
- •Cooking shows (Cupcake Wars, Chopped) and write about unique cooking schools in destinations you currently sell or have group departures.
- •Best selling books as inspiration
- •Snowflower and the Secret Fan—blog about modern day China and the chance to learn more about their history.
- •Corelli’s Mandolin. Write about Italy and all it has to offer currently
- •Review your favorite Travel guide books for your top destinations
- •Highlight your top 5 or 10 guide books and review the ease of use, inclusions, size, etc.
- Review your favorite ethnic cookbook
- •Weave in travel, culinary, wine and cooking school options.
- •Include a call to action to book with you
Like this infographic? Get more content marketing tips from Copyblogger.
This infographic can be found here. For additional social media related infographics, please check out my Pinterest boards.
Which of these content opportunities will you use first?
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When you ‘like’ my Facebook page you’ll have access to Free Resources just for travel pros!
Tags: blog, blogging, CITC, Facebook, Facebookmarketing, hospitality, hotelsales, Infographics, marketing, marketingplan, NACTA, Networking, NTA, sales, salestips, Selling, smallbusiness, Social Media, tourism industry, tourismbusiness, tourismsalestips, touroperator, tourwholesaler, training, travelagent, travelindustry
Posted in blogging, Branding, Facebook Marketing, hotel industry, marketing, NACTA, National Tour Association, Niche Marketing, NTA, sales, Social Media Marketing, strategy, tourism industry, Tourism Sales Tips, Travel Consultant, travel industry | 2 Comments »
Wednesday, May 30th, 2012
Are you looking to make a break thru in your blogging reach?
Have your creative writing skills taken a vacation?
Do you need a jolt of inspiration for your next blog post?
Here are some intermediate level ideas to provide you with content for your next blog post. These strategies will help you focus on providing unique value to your readers with innovative interviewing tactics.
The inside scoop is intriguing to people! Wouldn’t you love to know those insider secrets that not everyone is privy to? As a travel pro you have access to hotel general managers, your tour company and destination sales managers, cruise line personnel both on board and on land. Maximize your professional relationships and you’ll have the basis to create material to WOW your clients.
Intermediate Blog Content
As you advance in your writing style and get to know your audience here are some more ways to generate a compelling blog post. Focus on:
Insider tips & information
- •Review hot new restaurants in your top destinations
- •What’s cooking in the kitchen of your favorite resort
- •Does your favorite cruise ship or resort offer a new activity? Zip-lining, wine pairing?
- •Try it out! Then photograph and write about it.
- •Does your favorite ski or golf resort have new features; ski lift, practice area?
- •Photograph yourself and write about your experience
- •Search out the blogs by ship captains of your top selling cruise line
- •Add your thoughts and comments and incorporate it into your own blog post
Behind the scenes secrets
- •Research funky new hotel openings in your top destination
- •Connect with the General Manager or Director Of Sales
- •Interview them and create a blog
- •Feature photos that are provided to you or that you’ve taken yourself.
- •Include a photo of you with the person you’ve interviewed
- •Is there a unique attraction in a top selling city? How about a new Museum exhibit or new festival?
- •Connect with the CVB and gather info and photos/videos
Personal Interviews
- •Interview and write an article about a top chef in your favorite restaurant, cruise ship or resort
- •Interview experts to create a “Day in the Life” series. Consider these celebrities:
- •Ship board staff—Captain, kids club director
- •Chef in a resort or top hotel
- •Travel Pro – award winning tour operator or destination manager
- •Interview & record a conversation with your favorite District Sales Manager
There are so many creative ideas for you to explore. Make the time to fire-up your imagination so that you can create remarkable blogs that will persuade your clients to book with you.
What is your favorite resource for blog content ideas?
Click here for additional blog content resources for Travel & Tourism pros.
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Join me socially: Facebook, Twitter , LinkedIn and Pinterest
When you ‘like’ my Facebook page you’ll have access to Free Resources just for travel pros!
Tags: blog, blogging, Facebook, Facebookmarketing, facebookpromotion, marketing, marketingplan, sales, salestips, smallbusiness, Social Media, tourism industry, tourismsalestips, touroperator, tourwholesaler, travelagent, travelindustry
Posted in blogging, Branding, Customer Service, Facebook Marketing, marketing, NACTA, National Tour Association, Niche Marketing, NTA, sales, Social Media Marketing, strategy, tourism industry, Tourism Sales Tips, Travel Consultant, travel industry | No Comments »
Wednesday, April 4th, 2012
Have you made the switch to Timeline on your business page yet?
How about some inspiration?
Here are some industry leaders who have already updated their Facebook business page to Timeline and are showcasing their credibility, niche and specialty while increasing their exposure. Enjoy!
Upgrade tip:
- Choose wisely. Consider a product shot, gorgeous photo of your niche market or top selling destination. Think about what will attract your perfect clients.
- Think Inspriation and Aspiration.
- Be certain to use photos that are yours, are royalty free or that you’ve purchased from a reputable on-line source.
- Consider I-Stock or Fotolia
- There are a few things Facebook doesn’t allow in your Cover Photo:
- Price or purchase information, such as “40% off” or “Download it at our website”
- Contact information, such as web address, email, mailing address or other information intended for your Page’s About section
- References to user interface elements, such as Like or Share, or any other Facebook site features
- Calls to action, such as “Get it now” or “Tell your friends”
Tips for Travel and Tourism Pros:
- You may consider changing your cover photo to highlight destinations during their peak selling period. For example, in fall when you’re selling sun vacations change your cover photo to sunny destination photos you’ve taken, purchased or acquired the rights to use.
- Travel Agents & Tour Operators may want their cover shot to speak to their current clients as well as potential new clients by using photos of people enjoying a focal point of your business. For example, if you provide cultural tours how about a photo of group participants enthralled by a private docent led museum tour. If your focus is culinary tours, how about a photo of a group entranced by a chef-led cooking demonstration. As a travel agent, you may consider showing yourself or your clients enjoying your top selling destinations.
- Highlight the destination you’re focusing on in your regular Facebook posting calendar. For example, if you’re talking about Italy on your page and highlighting things to do, fabulous museums and cycling tours, change your cover photo to match the theme and show guests of yours pedalling thru the beauty of Tuscany.
- Travel agents may also want to focus on aspects of their marketing mix. Perhaps feature a photo of a bride during the prime wedding booking season.
- Consider focusing on photos of people enjoying the main parts of an attraction or resort with family and friends. Be certain that you obtain any releases you may need to use photos of people.
- If you sell dinner shows or specific venues you may want to show groups of people participating in and enjoying the entertainment. Future clients will be drawn to people who look like their demographic laughing and participating in the fun.
Encore Destination Weddings and Honeymoons
Rome with Us Travel
Cruise Planners
Linda Dancer
Jazz On The Road
Donna Salerno-Travel
Sherry Laskin
Cruise Maven
Journeys by Jo
Travel Tidbits by Carol (Thomas Cook Escape Travel)
Global Travel & Cruises
Sun and Dreams Travel
Central Travel
Tselana Travel
The New Breed of Travel Agents
Sports Travel and Tours
What does your new page look like? I’m interested in hearing and seeing your successes. Connect with me on Facebook, Twitter and LinkedIn. You’re welcome to post your photos on my Facebook page and I’ll make my best effort to comment and shed some light on your choice.
Tags: Facebook, facebookfans, Facebookmarketing, facebookpromotion, marketing, sales, salestips, Selling, smallbusiness, Social Media, Timeline, tourismsalestips, travelagent, travelindustry
Posted in Facebook Marketing, marketing, NACTA, Niche Marketing, sales, Social Media Marketing, Tourism Sales Tips, Travel Consultant, travel industry | 1 Comment »
Friday, October 21st, 2011
If a picture is worth a thousand words, how valuable is video? Think about how popular You-Tube has become. Wouldn’t you love to have that impact on your clients?
Think how thrilled your clients will be to see you in the destination you’re blogging
about. Think CREDIBILITY! Think VIDEO! Have you considered these techniques:
Video Blog
- imbed it into your blog post and add text to supplement your recording
- create it as a stand-alone video and post it on your You-Tube channel
- embed your video into an e-mail using eyejot or vimeo
- provide a link to your video in your next e-mail blast
Tip: test out your smart phone for video quality. I would suggest making sure it’s HD. If you would like a top of the line (and affordable) HD video camera, check out the Mino Flip. I love how easy it is to use—1 button!
When creating your video keep in mind that 2-4 minutes is the preferred length. If you need more time, simply create a series of short, snappy videos.
When you begin to explore using these technologies you’ll find exciting ways to differentiate your business and appeal to a wider audience. Your expertise and enthusiasm will attract clients, news media and the attention of your preferred suppliers and partners.
What video success stories do you have to tell?
Let’s keep the conversation relevant! Connect with me on Facebook, Twitter and LinkedIn.
Tags: audioblogging, blog, blogging, Facebook, LinkedIn, Listening, marketing, Networking, nichemarket, Podcasting, Podcasts, sales, salestips, Social Media, tourism industry, tourismsalestips, tourwholesaler, travelagent, travelindustry, Twitter, videoblogging
Posted in blogging, Customer Service, Facebook Marketing, hospitality, hotel industry, marketing, Networking, Niche Marketing, promotion, sales, Social Media Marketing, tourism industry, Tourism Sales Tips, Twitter, Video | No Comments »
