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Social Marketing
Strategies for
Travel and Tourism

Got Video! Now What? 9 Tactics You MUST Do With Every Video

Is your video strategy solid as a rock? While you may have just pulled together an awesome video the next strategy is to reach as many eyeballs as possible.

Video Marketing Strategy

  1. Share your video on all your social sites. Remember to include your:
    1. LinkedIn Company page and relevant Showcase page
    2. Google + business page and relevant Circles and Collections
    3. Twitter, Pinterest and Instagram also support short form video
    4. Your reach on Facebook will skyrocket with short video
    5. Set your latest video as a ‘Featured Video’ on your Facebook page
    6. Include video in your Facebook Group Here’s how to set up a Facebook Group of your own.
    7. Upload your video as your Facebook Cover Image.
  2. Upload your video to You Tube. Remember to include:
    1. Tags! Your video will be found more easily in searches
    2. A key-word rich description. Since You Tube is the 2nd largest search engine, including your top key words is Key!
  3. Upload your video to Vimeo for an even broader audience.
  4. Create a social ad featuring your video
    1. Create Video Engagement Audiences. Here’s how.
  5. Add video apps to your Facebook business page.
    1. Apps are available for You Tube, Pinterest, Instagram, Twitter
  6. Create a landing page on your website and include a video.
  7. Embed your new video into a blog post
  8. Include video in your next e-newsletter or e-marketing campaign.
    1. Did you know…Video in an email leads to 200-300% increase in click-thru rate.
    2. Ensure your subject line let’s people know there’s a video inside.
  9. What’s working now in our industry? Check out these video content tips.

It’s been said that content marketing is more essential than creation.   A strategy that focuses on creation as 20% of the project time, then marketing that content accounts for 80% of a successful content strategy.

How much time and talent are you spending on your video marketing?

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Social Marketing Strategies for Travel and Tourism

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By Catherine Heeg

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Catherine Heeg

Professional Speaker & Trainer at Customized Management Solutions
Travel, Tourism & Hospitality. Social media is my passion! Marketing and communication is vital to growing your business socially. Facebook, Twitter, LinkedIn, Pinterest, Google+ and blogging! Let's talk about how you can grow your business.
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