Want clients to have all their eyes on you? Keep yourself and your brand visible online by using photos socially.
You’ve already got some great snaps to share with the world and now it’s time to put these photos to work for you!
Facebook Photos for Travel Pros
Did you know: the vast majority of content published on Facebook is pictures. Make yours stand out by using some of these creative techniques.
Hotels: post photos in a way that appeals to clients’ experiences. Imagine creative food photos, new staff photos, top guest photos. Give people a glimpse of the back of the house! Caption a photo of a room or a pool with a common experience in that area and ask for “likes” and “shares” in order to drive engagement.
Destinations: use photos as a method of updating clients on the status of your area: accommodations accepting bookings, weather, events, new attractions, etc. Set a day of the week to post such photo updates so that clients become familiar with the posting and are able to consistently engage with it. You may want to get creative with naming these days of the week; Museum Monday, Foodie Friday or Thursday Treats.
Travel pros: take advantage of the new ability to use text in your Facebook Page Cover Photo. Use a photo you have taken yourself or one that depicts your specialty. Then add a call to action or branding to it so that your cover photo truly represents you! You can now even invite people to ‘like’ your page within the Cover Photo. Be sure to check out the full guidelines and then check your work with this tool.
Here’s some examples from our industry:
And here’s some more creative ideas to make your cover photo really wow your clients.
How will you update your Facebook cover photo?
Next time: how to use images on Twitter!
About the author, Catherine J. Heeg
Catherine Heeg is a travel, hospitality and tourism industry thought leader. As President of Customized Management Solutions and an international speaker and trainer she delivers customized interactive social media, marketing and communication workshops and webinars. Customized social marketing strategy design and coaching keep her driving results for the tourism, travel and hospitality industry.