Posts Tagged ‘NACTA’

7 Steps to a Powerful Timeline Pin

Tuesday, June 26th, 2012

Changes on Facebook seem to happen more often than airline schedule changes.  Timeline gives us some remarkable new ways to enthrall and engage our tourism audiences.

Pins are no longer just for Pinterest and tack boards. Facebook now boosts it’s marketing options by giving businesses a chance to keep something top of mind and top of page for 7 days.    Here are some valuable ways to maximize this new feature:

  • •Travel Agents:  Consider showcasing the destinations that are selling well and include a link to a package offering.
  • •Tour Operators:  Imagine being able to welcome page visitors with your upcoming group offering or an article about a new destination.
  • •Hotels:  How about showing off your newest press release or package offerings.
  • •DMO’s are featuring people engaging in activities and enjoying member facilities
  • •Attractions:  Create a splash for your fans by Pinning information on the most popular feature, the newest show or a note-worthy article to get your fans excited.
  • •Restaurants:  How about posting photos of your newest menu item or a link to a video of the mixing of the hottest new cocktail.

Here’s how you do this:

  1.  Hover over the upper right corner of a post,
  2. Click the pencil icon and you’ll notice a drop down box.  (see below)
  3. Click Pin to Top
  4. You’ll notice a gold ribbon will appear at the top of the post.
  5. After 7 days this post will fall into your timeline in chronological order.
  6. You can re-pin it again for another 7 days.
  7. You can un-pin a post at any time.

Figure 1 - Pin to the Top of your Facebook Timeline

Here are some examples for you:

Notice the gold ribbon at the top of the post.

 

Highlight a new destination

 

Have fun with this new Pinning feature of Timeline! Pinning is a great tool that encourages connection and interaction with your audience and, promotes key features of the travel and tourism industry.

What do you plan to Pin to the top of your page?

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Must-read Advanced Blog Tactics for Travel & Tourism pros – 16 tips

Thursday, May 31st, 2012

Did you know that 19% of travellers visit a blog site when planning a trip.  Wouldn’t you love for them to be so intrigued with your content and expertise that they book with you?

Content is KING!  Yet sometimes we all find it hard to get creative enough to entertain, educate and engage in each and every post.  To help you break out your creative side here are some killer ideas for you.

Curate content.

  • •Find your ten favorite travel websites.
    • •Publish a post listing these top ten sites and explain why you like them.
    • •Tip:  When selecting these websites, make sure they don’t have links to other agent booking engines or directly to supplier sites.
    • •Highlight your top 10 favorite suppliers/ships/hotels/beaches/resorts/destination…you choose
      • •You may want to write a blog about each category
      • •Enlighten your readers with your experiences enjoying each
      • •Include photos and your own reviews
      • •Capitalize on success
        • •Showcase top travel bloggers.  Check out this list.
        • •You’ll lead your readers to other top quality material and they’ll thank you for the resource
        • •Then make sure you’re on that list next year!
        • •Put together your own Top 10 listof resources
          • •Top travel apps, suitcases, packing tips
          • •Top wineries to visit in California and other destinations you sell
          • •Top restaurants in your top selling destination

Mine Socially

  • •Search your Facebook business page comments
    • •Write about what people are talking about
  • •Search supplier Facebook pages for comments and questions that may be similar to what your clients might ask.  This is like getting a gift for free!
  • •Search Twitterfor comments on your top destinations
    • •This will give you an idea of popular conversations that you can use to inspire your writing.
  • •Listen, really listen, when you phone/email clients upon return.
    • •Expound on their trip highlights.
    • •Put together a list of your favorite travel bloggers and connect with them about guest posting opportunities.
      • •Consider finding people who’s expertise compliments yours
      • •Search blog directories such as Technorati, AllTop to see what’s HOT!

Inspiration

  • •Write a review. Think about a product/supplier/destination that you like, and are happy to endorse, and write a review about it. No need to get too creative, just explain what you like about it, and why.
  • Use a current movie as inspiration. Just think, your research could be a trip to the theater
    • The Artist or Midnight in Paris and write about Paris.
    • The Help, focus on the old-South and current events, museums that will add perspective to the movie.
  • TV Shows as inspiration.
    • SMASH or Glee, write about new Broadway plays.
    • Cooking shows (Cupcake Wars, Chopped) and write about unique cooking schools in destinations you currently sell or have group departures.
  • Best selling books as inspiration
    • Snowflower and the Secret Fan—blog about modern day China and the chance to learn more about their history.
    • Corelli’s Mandolin.  Write about Italy and all it has to offer currently
  • Review your favorite Travel guide books for your top destinations
    • Highlight your top 5 or 10 guide books and review the ease of use, inclusions, size, etc.
  • Review your favorite ethnic cookbook
    • Weave in travel, culinary, wine and cooking school options.
    • Include a call to action to book with you


22 Ways to Create Compelling Content - Infographic
Like this infographic? Get more content marketing tips from Copyblogger.

This infographic can be found here.  For additional social media related infographics, please check out my Pinterest boards.

Which of these content opportunities will you use first?

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Join me socially:  Facebook, Twitter , LinkedIn and Pinterest

When you ‘like’ my Facebook page you’ll have access to Free Resources just for travel pros!

4 Secrets to find Captivating Social Content

Friday, November 18th, 2011
Google Alerta

Google Alerts

Do you ever wonder where people find compelling social content that inspires conversation? Where do they find relevant blogs and photos to attract new clientele to their tours? Where do they find those funny videos that show the right amount of ‘funny’ about their destination?

The mysterious ‘they’ out there have discovered the secret to sharing information. Let’s explore their secret!

Whether you’re beginning your foray into social media or are an expert, here’s a list of creative ideas to inspire you.

Content Sources

  • Set up Google Alerts and be the first to learn of new articles that fit your key words. Google searches blog posts, news and the web for those keywords and delivers it to you. Tour operators may want to set up alerts for the destinations they serve. Some marketers set up alerts for their company name or destination as it’s a great chance to see what people are saying about you and respond.
  • Search blog posts at Technorati. This is an opportunity to respond and connect with future clients and media thru the blogosphere.
  • Use the search functions on Facebook, Twitter and LinkedIn to hear what the ‘woman on the street’ is thinking. When you join those conversations you’ll engage with potential clients you may not have had an opportunity to meet in the traditional marketing or sales arena.
  • Check your own backyard. What FAQ’s do you hear? What trivia intrigues your guests? Is there a new recipe that has people lining up at your hotel or restaurant? Travel agents—what questions do you hear from your new clients? Blog, Tweet and Facebook it!

When you seek out and connect with potential brand evangelists, thought leaders and influencers in these mediums you’ll find that your own social media following will grow exponentially.

Other posts you may find helpful:  3 Tips to Write in Less Time

Successes

Where have you had success in finding content for your postings? It would be great hearing and sharing!

Let’s keep the conversation relevant! Connect with me on Facebook, Twitter and LinkedIn.

Want more fans? 3 Essential Tips

Tuesday, March 29th, 2011

Do you go to sleep at night thinking about how to engage and grow your Facebook Fan base?  Or does it cause you sleepless nights?  I hope neither is the case!  However, here are 3 essential tips to help you gather more loyal fans.

I’ve been speaking to a group of NACTA travel consultants aboard the Voyager of the Seas and these pros are seriously committed to growing their business using the tools available on Facebook.

Here are a couple of tips to get you thinking creatively.

1.       Add hyperlinks from your blog posts back to related information on your Facebook page.

  • When you repurpose your blog to other sites like ezinearticles your new group of eyeballs will be drawn to your Facebook page and ultimately your business.  Be certain that once they arrive at your Facebook page there’s relevant information to raise their curiosity.  When you provide some value-added material they’ll love you and reach out as your newest fan.  This value-add can be something as simple as a packing list, a tip sheet for the destination you’ve covered in your blog or your list of insider tips for the cruise you’ve just taken.

2.       Use e-mail superbly!

  • Compose an email that includes the 2 most important words for your clients….YOU and BECAUSE!  You’ll want to engage those on your mailing list and entice them to visit your fan page because these people already know you and may be looking for more information for an upcoming trip.
  • Be certain to include your blog and Facebook links into your e-mail signature.

3.       Join conversations on other blogs where your clients may already be doing their research.

  • Remember 19% of travellers read a blog when planning a trip.
  • Have you considered joining conversations on the blogs of your favorite CVB’s and DMO’s?  When you join these conversations, potential travellers to that destination will notice your posts, respect your expertise and connect with you for their booking.

Advanced  bonus tips:

  • Create a landing page also known as a Welcome page.  People are 67% more likely to ‘like’ a Facebook page that has a welcome page.  (my web designer is a pro at this—Troy Jaggard).  Check out my Facebook page and find more industry resources there when you ‘like’ it.
  • Run a contest.  Check out the Wildfire application for details and costing.  (don’t worry, it’s very reasonable.)
  • Develop an ad targeted to your audience demographic.  (remember you can set your budget)
  • Add polls and surveys into your blog posts.  Please answer this survey so that I can continue to provide you with relevant information.  Check out how it works!
  • Check off your progress on this checklist that I’ve put together for travel pros.

These are tips that supplement your relevant content.  In combination with understanding your audience, you’ll have a winning strategy!  Please become a fan of the Customized Management Solutions Facebook page for more tips and techniques to grow your business.

What exciting techniques have you used to grow your fan base?  When we share our ideas our industry only becomes stronger and more relevant to consumers.  Look forward to hearing from you.

Keep the conversation relevant.  Connect with me on Facebook, Twitter and LinkedIn.

5 Tips to Keep your Summer Productive

Friday, July 23rd, 2010

Are your clients heading out on their summer vacations? Is the heat of the summer keeping your phones quiet? Have you noticed more of your colleagues taking vacation this month?

Think about the gains you can make while things are a bit quieter. Remember back to the time when you could leave early during the summer and realize that once fall hit, things would be back to normal. In this day and age, the new normal is nothing like that.

Summertime now can be a time to revitalize your marketing plan, learn a new skill or spend time with clients learning their needs. Don’t let the time get away from you.

Revitalize your marketing plan.
Summer is the perfect time to take a look at your marketing plan and analyze what worked well for you in the past, as well as what could use a bit of tweaking. Maybe you want to learn a bit more about social media marketing or invest time analyzing which trade shows are bringing you the best ROI.

A good place to start may be to read some blogs and listen to some audio podcasts. Here are a couple of my favorites.  Small Business Trends, Mashable, Social Media Examiner.

Learn a new skill.
Our industry is providing a wealth of new knowledge via webinar, live chat and social media. During the busy months I bet you may have been too busy to take advantage of these opportunities. Now that the ‘livin is easy’ how about searching out webinars that stretch your destination knowledge, provide you with some new marketing ideas or provide new business development knowledge.

You may want to check the websites of the associations you belong to and investigate their on-line archived offerings. Here’s a couple to get you going.   NTA, CITC, NACTA.

In addition, my website offers a number of complimentary audio podcasts for our industry.

Spend time with your clients.
Have you noticed that people are more relaxed in the warmer weather. It’s a great time to have a coffee with your best clients, take a new client to lunch or invite a preferred supplier for an iced-tea. You’ll have a chance to pick their brains to learn what services and benefits your clients are looking for. How about asking that new client why they selected you and then capitalize on that information to woo potential clients. Your suppliers can be a wealth of product and marketing knowledge and would love to hear from you.

Now that you have a couple of new ideas for summer, go out and enjoy that patio of your favorite coffee shop while building your business.

How are you making the most of your summertime? What goals have you set for yourself?

Keep the conversation relevant.  Connect with me on Facebook, Twitter and LinkedIn.

Get in Touch with Catherine

Catherine welcomes you to phone or e-mail her with your needs and interests. A preliminary discussion will help determine whether Customized Management Solutions may help you drive the results you’re looking for.

Contact Catherine Heeg