nichemarket « Customized Management Solutions Blog

Posts Tagged ‘nichemarket’

Why YOU NEED a Blog + [Infographic]

Friday, April 19th, 2013

Fact or Fib: 19% of travelers visit a blog site when planning their trip.

Fact or Fib: 65% of daily internet users read a blog.

Are you making the most of your fam trip knowledge? Does your destination reap the rewards of guest bloggers? Is the expertise you glean from webinars working overtime for you?

Blogging is a proven way to set yourself apart from the crowd and enthrall your fans with your experiences.

Blog Best Practices

#1: Clear specific topic ideas

Travel Consultants—strategically plan your blog schedule around what’s hot in your marketplace at the time the blog will go live. For example, during Wave Season write consistently about cruising.

Tour Operators – How about rotating your blog posts based on your top selling destinations. Make sure to use tags and categories so that readers can easily find information specific to the destination they’d like to see.

Destinations – Consider rotating your posts based on activities that appeal to a variety of demographics. Foodies, adventure seekers, wine lovers, outdoor enthusiasts, art lovers, etc. Look outside your organization for guest bloggers who specialize in a niche market and have a base of raving enthusiasts.

#2: Work from an outline

Your outline will ensure you stay within the magical word count of 200-500 words. Tip: Add photos … you know what they say. “A photo is worth 1000 words”

#3: Market your blog socially

Travel Consultants –your blog is the perfect vehicle to boost your credibility. Gain new eyeballs and potential new clients by marketing your blog on your social sites as well as on blog directories. Check out Technorati, AllTop, Bloggeries, Blog Catalog, Trail of Ants.

Tour Operators – Blog posts can be repurposed from your brochure and itinerary content. Then recycle thw great content you’ve written as a newsletter or e-blast.

Answer: Both are FACTS!

Leverage your blog to be a marketing asset to showcase your credibility and boost your revenues.

Happy Blogging! Enjoy the infographic below.

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8 HOT Highlight Tips for Tourism Pros

Wednesday, June 27th, 2012

Highlight on your Timeline

Have you ever noticed a large, expansive billboard that can’t help but grab your attention? Highlights are that billboard on Facebook Timeline.

Wouldn’t you love to have your latest photos spread across the entire width of your Facebook page? Highlights lets you showcase posts, photos and articles. When you ‘Highlight’ a post by clicking on the star it enlarges the post so it spreads across the entire 2-column width of your page. Talk about attention-grabbing!

How about Highlighting a series of photos that showcase an upcoming tour or your niche market.

Here’s how it looks:

Showcase your niche market or new menu items

Get more ‘likes’ when you highlight a video

Consider highlighting a preferred supplier or a new product. This is a great way to shine the light on a group departure.

Highlight a supplier or market an upcoming group.

Showcase an event – from NTA’s Facebook page

Here are some examples you’ll want to put to work for you today:

•Hotels: Are you renovating, updating your pool, or rolling out a new lobby look? Post the photos to a new photo album then write a post about it and highlight it. Notice the photos look like a film strip?
•Tour Operators: Do you have some great new photos related to your next group tour?
•Attractions: How about giving people a visual tour focusing on a new experience each week.
•Restaurants: Here’s a great way to feature new menu items, updated facilities or new décor.
•DMO’s: Explore ways to highlight different facets of your destination while showing people enjoying unique experiences.
•Travel Agents: Showcase a recent fam trip to maximize your credibility. Shine the light on an upcoming group departure or niche market tour you’re arranging.
•Association: How about using Highlights to showcase a recent conference, meeting or educational tour. What an amazing way to build membership by showing potential new members the reasons to join.

What will you Highlight on your Facebook page?

Highlights generate inspired, attractive Timeline Facebook pages. Be creative as possible and have fun choosing what you want to Highlight on your Timeline.

For more information on Timeline, click here. And here! More here!

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Join me socially: Facebook, Twitter , LinkedIn and Pinterest

When you ‘like’ my Facebook page you’ll have access to Free Resources just for travel pros!

Tags: CITC, Facebook, facebookfans, Facebookmarketing, facebookpromotion, Focus, hotelsales, marketing, marketingplan, nichemarket, NTA, sales, salestips, smallbusiness, Social Media, Timeline, tourismsalestips, touroperator, tourwholesaler, travelagent, travelindustry
Posted in Branding, Facebook Marketing, hospitality, hotel industry, marketing, NACTA, National Tour Association, Networking, Niche Marketing, NTA, Pinterest, sales, Social Media Marketing, strategy, tourism industry, Tourism Sales Tips, Travel Consultant, travel industry, Video | 1 Comment »

4 Ways to use a Video Blog

Friday, October 21st, 2011

If a picture is worth a thousand words, how valuable is video? Think about how popular You-Tube has become. Wouldn’t you love to have that impact on your clients?

Think how thrilled your clients will be to see you in the destination you’re blogging

about. Think CREDIBILITY! Think VIDEO! Have you considered these techniques:

Video Blog

imbed it into your blog post and add text to supplement your recording
create it as a stand-alone video and post it on your You-Tube channel
embed your video into an e-mail using eyejot or vimeo
provide a link to your video in your next e-mail blast

Tip: test out your smart phone for video quality. I would suggest making sure it’s HD. If you would like a top of the line (and affordable) HD video camera, check out the Mino Flip. I love how easy it is to use—1 button!

When creating your video keep in mind that 2-4 minutes is the preferred length. If you need more time, simply create a series of short, snappy videos.

When you begin to explore using these technologies you’ll find exciting ways to differentiate your business and appeal to a wider audience. Your expertise and enthusiasm will attract clients, news media and the attention of your preferred suppliers and partners.

What video success stories do you have to tell?

Let’s keep the conversation relevant! Connect with me on Facebook, Twitter and LinkedIn.

Tags: audioblogging, blog, blogging, Facebook, LinkedIn, Listening, marketing, Networking, nichemarket, Podcasting, Podcasts, sales, salestips, Social Media, tourism industry, tourismsalestips, tourwholesaler, travelagent, travelindustry, Twitter, videoblogging
Posted in blogging, Customer Service, Facebook Marketing, hospitality, hotel industry, marketing, Networking, Niche Marketing, promotion, sales, Social Media Marketing, tourism industry, Tourism Sales Tips, Twitter, Video | No Comments »

Bold & Daring

Thursday, October 8th, 2009

The fall is usually a busy time in the travel industry. Is this fall any different for you? Chances are you’re saying YES!

Are your clients flocking to your door? Is your e-mail box full with client requests? Do you have so many voice mails that you can’t possibly respond to them all? If you’ve said NO here’s something for you to think about.

Do something Bold & Daring that will create some BUZZ around you and what you’re selling this fall. Here’s a short list of ideas to get your creative juices flowing.

Get creative with your marketing;
1. Become involved in social media marketing.
Rethink your branding
1. Is your message relevant to your clients today?
2. Is it relevant to the clients you want to attract for tomorrow?
3. How can you stand out from the crowd of other travel consultants?
Break out of your mold and become an expert in another specialty area of travel.
1. Think about finding another niche market that will excite and engage your clients.

These killer ideas will liven up your business and bring you more revenue and clients that are thrilled to be working with you—their personal travel pro.

Right now, these look like Bold & Daring ideas. And they are only ideas! When you put them to work, they will become Bold & Daring Dollars!

Connect with me on Facebook, Twitter and LinkedIn.

Tags: marketing, nichemarket, NTA, sales, training, travelagent
Posted in Branding, Niche Marketing, sales, Social Media Marketing, Travel Consultant, travel industry | No Comments »

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Posts Tagged ‘nichemarket’

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