Posts Tagged ‘smallbusiness’
Tuesday, May 14th, 2013
FACT or Fib: Social Success Will Happen Overnight
Success in athletics takes years of training. Success in business can take a lifetime. Social media success doesn’t happen overnight.
Key takeaway: Tracking, optimizing and keeping up to date on communication trends will ensure your social success. Don’t make the common mistake of assuming that just because you have a social media presence your clients are connected. Check your social demographics to see if they match the demographics of those you reach with traditional marketing.
Key tracking tools: Facebook Page Insights (see below), CrowdBooster and TweetWhen.
CrowdBooster provides additional demographics and stats that enable you to learn more about your fans. Once you find a communication style that’s generating likes and shares, be sure to replicate it to increase your reach. On your CrowdBooster dashboard you’ll learn which is your most popular tweet and/or Facebook post along with suggestions on what times to reach your audience. There is a nominal fee for this service.
TweetWhen is a free service that gives you stats on when your tweets will get the most re-Tweets. Armed with this information you can plan your strategy and schedule your tweets for the greatest reach beyond your followers.
Travel pros: These tracking tools can be used to reach a wider audience and build your fan base. Remember to market your social presence using every tool in your toolbox; e-blasts, your blog, any printed materials you produce.
Time and patience do pay off when you have a plan.
Want more fans?
While we all strive to gather as many fans, followers and contacts as we can, we still need to focus on keeping these people engaged so they remain loyal, revenue-generating clients.
Key takeaway: We need to be vigilant about responding, listening and being pro-active to create new business. Remember, people do business with those they like—really like, not simply ‘like’.
Key listening tools: Social Mention, Google Alerts
Gaining the inside scoop on your unique audience will help you give your fans what they need and want from you. Transform your tool box and propel your presence to new levels that will help your business.
Which tools to you use to track and monitor your social presence?
Other related posts:
2 Social Metrics Tools + Tips
3 Social Monitoring Tools
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By Catherine Heeg
About the author, Catherine J. Heeg
Catherine Heeg is a travel, hospitality and tourism industry thought leader. As President of Customized Management Solutions and an international speaker and trainer she delivers customized interactive social media, marketing and communication workshops and webinars. Customized social marketing strategy design and coaching keep her driving results for the tourism, travel and hospitality industry.
Tags: CrowdBooster, Facebook, facebookfans, Facebookmarketing, facebookpromotion, Google Alerts, marketing, marketingplan, Page Insights, Polling, sales, salestips, Selling, smallbusiness, social engagement, Social Media, Social Mention, Social Metrics, tourism industry, tourismbusiness, tourismsalestips, touroperator, travelindustry, TweetWhen, Twitter
Posted in Facebook Marketing, marketing, Mistakes to avoid, Monitoring tools, NACTA, National Tour Association, NTA, OASIS, Social slip-ups, strategy, Tourism Sales Tips, Travel Consultant, travel industry, Twitter | No Comments »
Tuesday, April 30th, 2013
freedigitalphotos.net
Maybe it will go away.
Social media’s really not that important to my clients.
I don’t want to make any mistakes, so I just won’t do anything.
These are common concerns I hear whispered at the back of the conference room. Guess what, when I spoke at NTA in 2009 to a capacity filled room, social media was in its infancy. Now in 2013, it’s growing exponentially and changing constantly. Are you harnessing it for your business?
Key takeaway: Survey your clients to find what social platforms they use, then decide how to leverage your time and talent. Social media is the new search engine. When you have a consistent voice and presence you’ll find your SEO will grow and clients will help you market by becoming your brand advocates.
Free Survey Tools
There are a number of simple, free tools to use to survey your clients. You may want to check out Survey Monkey, Kwik Surveys, and Poll Daddy.
Travel pros, you may want to ask your clients 3 quick questions; 1) What social sites do you visit? A. Facebook, b. Twitter, c. other, d. none. 2) How often do you check your social pages? A. daily, b. weekly, c. other. 3) Do you read on-line news and travel info? YES, NO.
Tour Operators, you may be interested in polling your tour participants about their social photo album use by asking something like this; 1) What social sites do you upload your vacation photos to? a. Facebook, b. Instagram, c. other d. none. 2) How likely are you to photo tag your friends in your vacation photos? A. always, b. when I remember, c. other 3) Do you capture your memories on video? YES, NO
Here’s what it looks like on Survey Monkey:
You can easily reach your audience in a variety of ways:
Social Tip
Remember to use the powerful polling and questioning tools on Facebook and LinkedIn. Don’t forget the instant power of a question on Twitter.
With these tools you’ll leverage the power of knowledge. You’ll be amazed at the many ways you’ll be able to apply your new knowledge and reach your clients, potential new clients and brand evangelists where they ‘hang out’ in the world of social media.
Tip: Start simple. Keep at it. Evolve. Focus on the 1 platform where most of your clients are, then branch out from there. Here are 9 Key Tactics to avoid Social Media Missteps.
How many social sites do you invest your time in?
Another social slip-up to avoid is to think it’s just about business. Read more
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By Catherine Heeg
About the Author, Catherine J. Heeg
Catherine Heeg is a travel, hospitality and tourism industry thought leader. As President of Customized Management Solutions and an international speaker and trainer she delivers customized interactive social media, marketing and communication workshops and webinars. Customized social marketing strategy design and coaching keep her driving results for the tourism, travel and hospitality industry.
Tags: Facebook, facebookpromotion, LinkedIn, marketing, marketingplan, Mistakes to avoid, sales, salestips, smallbusiness, social engagement, Social Media, Social slip-ups, Survey Monkey, Survey tools, Surveys, tourism industry, tourismbusiness, tourismsalestips, touroperator, travelagent, travelindustry, Twitter
Posted in Branding, Customer Service, hospitality, hotel industry, LinkedIn, marketing, Mistakes to avoid, promotion, sales, Social Media Marketing, Social slip-ups, strategy, Suvey, Travel Consultant, travel industry, Twitter | No Comments »
Sunday, March 31st, 2013
Choosing your words wisely will help you close more sales!
Luxury Words that Sell
Travel pros: here’s a selection of words that will attract, entice and enthrall luxury clients. Imagine being able to sell more travel by simply adjusting the words you use in your conversations, blog posts, social media posts as well as your written communication.
Social Media for Travel Pros–Luxury Words that Sell!
What are your favorite luxury words?
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By Catherine Heeg
Tags: Facebook, Facebookmarketing, marketing, sales, salestips, Selling, smallbusiness, social engagement, Social Media, Words that sell
Posted in E-mail, Facebook Marketing, Google +, hotel industry, marketing, Niche Marketing, NTA, OASIS, Social Media Marketing, strategy, tourism industry, Tourism Sales Tips, Travel Consultant, travel industry, Uncategorized | No Comments »
Friday, March 22nd, 2013
What are you risking in your social media presence with a misstep? Reputation? Loss of the social element? Marketing socially is changing so quickly, yet we all make mistakes as we find our voice and audience. Here are 4.7 common mistakes in our industry and ways to ward them off.
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Mistake #4 – Social Media is Just Business
Our industry is FUN! When you create a mini-vacation for your clients on your social sites, you’ve connected and they will love you for it. Many businesses focus their posts only on their own sales, promotions and news updates while forgetting to add the personal touch, a bit of frivolous fun and whimsy.
Key takeaway: Remember to let your personality and that of your business shine thru. Give your clients the chance to indulge in their travel dreams and they’ll reward you with their loyalty and hard earned money. A general rule of thumb is that a business page is successful when relevant information from others is shared 80% of the time. The balance can be focused on selling and marketing your travel products. This means sharing links, photos, video and content from suppliers, clients and destinations. This tactic will keep your fans interested and SOCIALizing with you.
Tip: Social media platforms are conversation starters.
Key takeaway: Variety is the spice of social media. Here are some ways to keep your fans engaged
- ** Use photos of your clients enjoying their travels
- ** Upload photos of your and your staff in your office working. People like to be able to put a face behind that great voice on the phone.
- ** Polls and questions will help you understand your unique audience
- **Use humor; photos, captions, quotes
Stat: Did you know… Emoticons can increase ‘likes’ by 57% and comments by 33%.
Emoticons can increase 'likes' by 57%
3 additional social slip-up’s will follow. Stay tuned.
What slip-up’s have you recently avoided?
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Tags: Emoticons, Facebook, facebookfans, facebookpromotion, hospitality, marketing, marketingplan, Mistakes to avoid, Photos, Polls, sales, salestips, Selling, smallbusiness, social engagement, Social Media, Social slip-ups, tourism industry, tourismbusiness, tourismsalestips, touroperator, tourwholesaler, travelagent, travelindustry, video
Posted in Branding, Facebook Marketing, Google +, marketing, Mistakes to avoid, promotion, sales, Social Media Marketing, strategy, tourism industry, Tourism Sales Tips, Travel Consultant, travel industry | No Comments »
Friday, February 22nd, 2013
Travel pros are always searching for new ways to reach untapped markets.
Leverage your LinkedIn Presence
LinkedIn is the opportunity to reach new potential clients in a different channel and meet them thru a business networking situation. That’s great news for both leisure and corporate travel consultants, hoteliers that focus on both markets, as well as tour operators and receptive operators.
LinkedIn has been called the ‘red-headed step-child’ of social media. As a red-head growing up with dark haired parents, I always thought that maybe I was the step-child. When LinkedIn came along I had to check out this new ‘Red Head’. So I jumped on the band wagon and have found great connections and new ways to communicate with colleagues.
Marketing tactics
Travel consultants
Think of the possibilities of marketing yourself to distinct groups of professionals by giving them the gift of time and relaxation in their next vacation. Consider reaching small business owners and providing them expertise for their corporate travel planning.
Hoteliers
Consider LinkedIn as a way to reach out to conference planners and corporate-stay decision makers.
Tour Operators
Have you thought about maximizing your connections with industry leaders and keeping up with your suppliers.
I love the Infographic below as it brings focus to 10 ways to make the most of your social networking.
Positive Positioning Statements
My favorite tip is #2: Optimize your positioning statement. This is a critical piece of your LinkedIn success when members are searching for a skill set or expertise.
Travel pros may want to list their title as “Cruise Expert” or “Vacation Pro” to aid in search results both within LinkedIn as well as in organic internet searches.
Tour operators may find success listing their key destinations in their title. It may look like this; “New York and Washington DC inbound receptive expert”.
What successes have you found on LinkedIn?
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Here are other marketing articles for travel & tourism pros:
5 Creative Ways to Market your Social Presence
3 + 30 Proactive Promotional Tips for your Blog + Infographic
5 Key Blog Marketing Tactics+ Infograhic
By Catherine Heeg
Tags: hospitality, hotelsales, LinkedIn, marketingplan, Networking, sales, salestips, Selling, smallbusiness, social engagement, Social Media, tourism industry, tourismbusiness, tourismsalestips, touroperator, tourwholesaler, travelagent, travelindustry
Posted in Branding, hospitality, hotel industry, Infographics, LinkedIn, marketing, Networking, promotion, sales, Social Media Marketing, strategy, tourism industry, Tourism Sales Tips, Travel Consultant, travel industry | No Comments »
Tuesday, January 29th, 2013
Google+ is becoming an essential tool for the travel & tourism industry. Early adopters have shown us a path to success. Let’s explore some current best practices to maximize your presence.
Google + Best Practices
Share content about your business as well as other industry information. Research has shown that out of 9 or 10 posts 1 or 2 can be about your own business.
- Destinations can share information from hotels, restaurants and attractions to broaden their circle of influence.
- Hotels and attractions can share not only their in-house specials but local events, updates on local promotions and even video.
Comment other businesses to increase your own brands’ awareness.
- Tour Operators & Attractions can comment on a Destination update to draw attention to their own itineraries and new developments.
Photos in every post increase engagement and awareness. The space allocated to photos and videos in a post is large and clear. Focus on your Cover Photo and change it by season to highlight new events and group departures.
Profiles include clickable links and a variety of relevant sections to showcase your business. Key areas of impact are your blog, website, social sites, newsletter and on-line booking engine. Maximize the power of your key words by weaving them into all sections of your profile.
Customize the names of the Circles as well as your cover photo and logo. Stimulate reader attention to your blog, website and other social sites by creating links to each.
Icons! Add the +1 icon to your website so that people can more easily share your information.
Early adoption of new ways to socially reach more clients has been proven to uncover new business. When you harness the excitement you’ll join these companies who are already reaping the reward of early adoption. (Please note this is a brief list and I apologize if I missed your company.)
- Tour Operators: Tauck Tours, Globus Family of Brands, Explorica
- Hotels: Four Seasons, Hilton, RIU, Hyatt
- Cruiselines: Celebrity, Princess, Viking River Cruises, Fred Olsen Cruising, Carnival
- Attractions: Colonial Williamsburg Foundation, Callaway Gardens
- DMO’s: Visit Palm Springs, Destinations in Florida, Glacier Country Montana
What other best practices have you found helpful?
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Tags: blogging, Google+, marketing, marketingplan, Mobile marketing, Networking, sales, salestips, Selling, smallbusiness, social engagement, Social Media, tourism industry, tourismbusiness, tourismsalestips, touroperator, tourwholesaler, travelagent, travelindustry
Posted in airline industry, blogging, Branding, Facebook Marketing, Google +, marketing, Mobile marketing, promotion, sales, Social Media Marketing, strategy, tourism industry, Tourism Sales Tips, Travel Consultant, travel industry | No Comments »
Sunday, December 9th, 2012
Hootsuite continues to amaze me.
Hootsuite
At the recent #somet12 conference in El Paso we were honored to be able to hear Dave Olsen relate how they’re adding ‘interestingness’ to their own product.
Hootsuite Ambassadors, called HootScouts, are bringing the excitement of Hootsuite to more people around the world. These ambassadors come armed with Owl Swag and host Hoot-up’s. (a gathering of Hootsuite users) Here Hootsuite users have a chance to talk about how they’re using the apps, how to better engage their social fans and exchange ideas.
They also have a chance to ‘Play with the Brand’, as Dave said, by creating their own owl masks and using the swag in creative ways. This helps them not only spread the word, but the company gets a sense of what users are talking about. These brand advocates take photos and let the company know their ideas for improvements. What a fun way to have people engage with a brand in a fun and playful way.
Travel, Tourism and Hospitality
How exciting this would be in the travel and tourism world. Imagine consumers ‘playing with your brand’ making their own ____________ and discussing their travel dreams. You fill in the blank with your destinations’ mascot or iconic figure. Attractions can fill in the blank with their favorite mascot whether it’s Mickey or Minnie or _________________. Travel agents: imagine having people at your next consumer night use swag from the supplier you’re representing creating a collage of their favorite reasons to ____________________.
This is a great way to build a posse or tribe and take your clients from loyal to brand advocate.
How can you add these ideas into your marketing strategy?
After the conference I had a chance to meet with Dave personally and here’s what we talked about. I hope you enjoy the interview….even though you’ll hear a bit of airport noise at the end. Dave and I chatted about some exciting new apps available. Exciting news!
Click here for the interview or click on the player below.
What’s your favorite app within Hootsuite?
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Tags: Facebookmarketing, Hootsuite, hospitality, marketing, marketingplan, Mobile marketing, Podcasting, sales, salestips, Selling, smallbusiness, social engagement, Social Media, tourism industry, tourismbusiness, tourismsalestips, training, travelindustry
Posted in Audio Interviews, Branding, marketing, Monitoring tools, promotion, sales, Social Media Marketing, strategy, tourism industry, Tourism Sales Tips, travel industry | 2 Comments »
Friday, November 23rd, 2012
freedigitalphotos.net
What social site has 23 million unique visitors/month?
Where can you showcase all your fam trip photos?
Only 28% of travel pros who attended the last Pinterest webinar I hosted had a Pinterest site. So what better time to focus on this wildly popular tool.
Here are 5 tools to power-up your Pinterest experience.
Pinerly now renamed Reachlii
This amazing site gives you the tools to measure the reach and effectiveness of your Pinterest pins. With this relevant knowledge you’ll be able to see what types of photos are being liked and re-pinned as well as the estimated reach. Great news! I’ve heard that a scheduling tool is coming soon. This will give us a chance to schedule pins to coordinate with posts on Facebook and Twitter.
Tip: Did you know that pins with a description of about 20 words are most re-pinnable?
Pinstamatic
Have you ever wondered how people get quotes turned into eye-catching pins? Would you love to add music to your boards? I love being able to create ‘sticky note’ pins that grab attention. Check it out here.
Like quotes? Here are 2 of the 6 examples of styles you can choose.
Pingraphy
Scoring, scheduling and analytics all in one! Harness the power of this knowledge to increase engagement. I found the scoring factors cumbersome. Yet if you like details this may be a valuable tool.
Pixlr.com
This online photo editor makes it really simple to create a collage or with some time and talent create your own long pin. Research has shown that long pins get re-pinned more often.
Infogr.am
Create infographics using templates and statistical information. It’s a great way to visually chart statistical information you’ve developed or read. Consider mapping your cruise sales over the years you’ve been in business. What a fresh way to lead people to purchase a cruise.
Pinpuff.com
This scoring tool helps you see how influential and popular your Pinterest site is compared to other users. Like other scoring tools you get a snapshot of your reach, activity and virality. Plus you also can see a comparison of your top 20 boards showing number of pins, re-pins, likes and followers.
Boost your effectiveness by using these tools to understand your audience and then you’ll be able to put together a relevant Pinterest strategy to engage and maximize your sales.
What are your favorite Pinterest tools?
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Tags: hospitality, hotelsales, Infogr.am, marketing, marketingplan, NACTA, NTA, Pingraphy, Pinpuff.com, Pinstamatic, Pinterest, Pixlr.com, Reachli, sales, salestips, Selling, smallbusiness, social engagement, Social Media, tourism industry, tourismbusiness, tourismsalestips, touroperator, tourwholesaler, travelagent, travelindustry
Posted in Branding, marketing, Monitoring tools, Niche Marketing, NTA, OASIS, Pinterest, promotion, sales, Social Media Marketing, strategy, Tourism Sales Tips, Travel Consultant, travel industry, Uncategorized | No Comments »
Friday, November 16th, 2012
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1 Hour and 17 minutes! That’s how long people spend on Pinterest.
1 in 5 Facebook users are on Pinterest DAILY! That’s 4 million daily unique visitors to Pinterest.
Are you leveraging this untapped potential in your own marketing? Here’s how to engage your followers and turn them into clients today!
Tip #1 – 
Announce your latest Pin on your Facebook business page and provide a link.
Photos on your Facebook page are more readily shared and ‘liked’ so here’s your chance to maximize your social reach. In working with travel pros I’ve found that people are more likely to share photos of beaches, sunsets and food. Where’s your focus going to be?
Tip #2 —
Do you want to engage and sell more? A call to action is crucial to reach your goal. Ask your Facebook fans to re-pin their favorite photos from your boards.
Bonus tip: Is cruising your niche market? You may consider setting up boards for each cruise ship you’ve sailed, then ask your fans to re-pin their favorite photos to their own Pinterest boards. This is a call to action along with building remarkable reach. Then, consider making this into a contest. More on that later.
Tip #3 — 
# aren’t only for Twitter! When you’re composing a description of your latest Pin think about key words that people may search and include as many as you can using # for the most important. Picture this—you’ve just returned from a fam trip and you’re in the process of marketing that destination. How about creating a board for the destination then in the description of each pin include something like this: “#name of destination, is great for #activity enjoyed. I had a spectacular time! Tip: remember to #travel tip”
Tip #4 —
Your blog is the perfect avenue to talk about what’s exciting on your Pinterest site and ask for comments and re-pins. Have you considered inserting some of your best photos into your next blog post, talking about Pinterest in that blog and then linking people to your Pinterest site? An awesome way to stimulate conversation all while maximizing credibility!
Tip #5—
Try this…in your next e-blast announce your newest Pinterest board additions, provide links and ask people to comment and re-pin their favorites.
Bonus tip: make sure that your links in your e-blast open in a different window so you don’t lose your blog reader.
When you put these techniques to work for yourself, imagine the potential for reaching and engaging your fans in a unique new fashion. Ignite and inspire your friends, fans and followers with these techniques!
What success stories have you had with your Pinterest site?
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Tags: blog, blogging, Facebook, facebookfans, Facebookmarketing, facebookpromotion, hospitality, hotelsales, LinkedIn, marketing, marketingplan, NACTA, Networking, Pinterest, sales, salestips, Selling, smallbusiness, social engagement, Social Media, tourism industry, tourismbusiness, tourismsalestips, touroperator, travelagent, travelindustry, Twitter
Posted in blogging, Branding, E-mail, Facebook Marketing, hospitality, hotel industry, LinkedIn, marketing, NACTA, National Tour Association, NTA, OASIS, Pinterest, promotion, sales, Social Media Marketing, tourism industry, Tourism Sales Tips, Travel Consultant, travel industry, Twitter, Uncategorized | No Comments »
Friday, November 9th, 2012
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What’s the secret to fan engagement?
Questions are the oldest yet most effective way to get people’s attention! Posting questions on your Facebook page will double comment rates over other types of posts.
Essential Types of Questions
1. Multiple choice
- Remember many people will be viewing your posts on their mobile device so keep the answers options simple.
- Tour Operators may ask “What’s your favorite thing to do on a motor coach? A) talk with fellow travelers B) watch a movie C) Sleep
- This critical knowledge will help your tour directors understand your unique clients’ needs.
- Hotels may ask “What’s most important to you? A) a hearty breakfast B) evening cocktail hour. See LaQuinta Inns and Suites as an example.
Bonus Tip: The Question feature on Facebook is under-used and provides a graphic look that will encourage engagement. You’ll find this in your ‘Status/Share’ box:
2. Fill in the blank
- Learn insights to influence your marketing and delivery tactics and combine with other demographic data for a broader picture.
- Attractions could ask “My favorite exhibit is _________________. Fill in the blank”. “I love to visit with a/my _______________. Fill in the blank”.
- Travel agents find success with “My favorite cruise ship is__________” “What one thing is always in my suitcase________”
- Tour Operators Tauck has great examples.
- Research shows that this type of post receives 9 times more comments than other posts. Source:
3. One word
- Intriguing! These posts are similar to Fill in the Blank questions, but strive to gain a one-word answer.
- Tour Operators or destinations might want to post something in this style; “New York City makes me feel….”
- Hotels may post “Like it or Leave it…Hot breakfast….” (ok, it’s 2 words yet filled with impact
4. Open-ended questions
- These questions take a bit longer for your fans to answer but provide an invaluable emotional connection.
- Tour Operators consider these “My favorite thing about motor coach travel is…..” Or how about “What’s at the top of your travel bucket list?”
5. Photo with a question
- Post a series of 3-5 photos on your wall and in an album then ask people to ‘like’ their favorite photo.
- For more info on photos and editing images, click here.
- Tour operators can have some fun by posting different destinations, attractions or restaurants that are components in past or future tours. Imagine the market research you’ll gain when planning your next group departure.
- Attractions can intrigue people by posting photos of different features of their venue. Consider choosing a couple of highly popular exhibits as well as some often-missed or little known.
- Hotels can post 2 photos with slight differences and ask fans to tell what’s different in each photo.
- How about bringing your Pinterest boards into this equation. Check out Visit Savannah.
Quintessential tip: Create compelling posts with a call to action. This simple formula targets fans interests and provides you with all-important activity on your page. Choose a topic that you think the majority of your fans like or agree with. Then compose a post in this format: “Click ‘like’ if you’d love to…. visit Colonial Williamsburg. Try this: “Click ‘share’ and let your friends see this great photo.” How about this: “Love Girl Getaways, click ‘share’ and spread the word to your gal pals.
Using questions to boost your ‘likes’ and ‘comments’ and ‘shares’ will increase the likelihood (based on Facebook’s EdgeRank methods) that more of your fans will see your content. Why not increase traffic and comments to your Facebook page?
What question has brought you the most response?
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Tags: Facebook, facebookfans, Facebookmarketing, facebookpromotion, hospitality, marketing, marketingplan, NACTA, NTA, Pinterest, Questions, sales, salestips, Selling, smallbusiness, social engagement, Social Media, Timeline, tourism industry, tourismbusiness, tourismsalestips, touroperator, tourwholesaler, travelagent, travelindustry
Posted in Branding, Facebook Marketing, hospitality, hotel industry, marketing, NACTA, National Tour Association, Niche Marketing, NTA, OASIS, Pinterest, promotion, Social Media Marketing, strategy, tourism industry, Tourism Sales Tips, Travel Consultant, travel industry | No Comments »
