One Big Thing!
I’m not talking about the app nor the book by Phil Cooke! Let’s talk social marketing.
What 1 big social marketing thing is worthy of your time and focus in 2019?
Every year there’s another bright, shiny new marketing tip, tool or trick that makes headlines and the top seller list. Remember Vine? Remember My Space?
What’s the one big thing to focus your social marketing efforts on this year?
Video Ads! Ok, it sounds like 2 things, I know. Here’s the deal…video without advertising will give you a great video library, but few viewers! Social ads without video mean you may be wasting money and getting lower reach and engagement.
Does this sound dauntingly easy? Here’s 4 top tips to get started on making your video ads work their magic for you and fill your group tours.
Start Your Video Ad Success Here
Jumpstart your One Big Thing by laying the foundation for your future video ad success.
#1 – Series of Videos
Create a series of short videos featuring you, your staff or even your clients. Here’s some video creation tips & tools to make this easy.
Focus these videos on destinations you’ll be featuring in the future as well as those that are top selling tour favorites. Consider providing travel tips, interviewing past travelers or showcasing the features and benefits of your tours.
#2 – Edit Videos
Remember to edit your videos and add your contact information at the end. Not only is this a subtle call to action, it gives your video a professional touch. Editing Tips & tools.
#3 – Facebook Business Manager Works
Set up Business Manager on your Facebook ad account. With Business Manager you’ll have the opportunity to create Custom Audiences using your own client list. This makes it easy to show ads to just your own clientele.
#4 – Why a Pixel?
Set up your Facebook pixel. This small snippet of code is worth its weight in your future ad success. You’ll be able to re-target people who have taken action on your web and Facebook pages. Here’s the how-to guide.
#5 – Learn About Your Audience
Do you really understand what will appeal to your social fans? Use the research tools in your social ad account to learn more about your audiences’ interests and demographics. This will help you tailor your message directly to these unique souls. Don’t spin your wheels any longer! Tune in to the video for a quick how-to.
Getting started on creating video ads can be surprisingly fun and easy. By laying this solid foundation, you’re 5 steps closer to successfully implementing your One Big Thing and growing your business!
What will be the subject of your next video ad?
Social Marketing Strategies for Travel and Tourism
About Catherine Heeg
Catherine Heeg is a recognized social media trail blazer passionate about social media and marketing in the tourism and hospitality industry. She takes the mystery out of marketing!
She creates and delivers meaningful, dynamic workshops that meet your unique needs in the Travel, Tourism & Hospitality Industry.
Catherine and her team help travel, tourism and hospitality pros design and implement social media marketing strategies and tactics that drive traffic to their social and web sites. Learn more…
Professionals who are serious about taking consistent, winning actions every day to build their business and achieve measurable results love working with Catherine.