Is your next marketing campaign percolating in your mind? If you want to do something different to set this marketing promotion apart, how about putting your campaign on caffeine?
While your BDM’s have given you awesome marketing tips, you really want this campaign to pop! You want to capture attention. Whether this campaign revolves around a supplier promotion, your next exclusive group departure or a new destination you’ll be promoting, you want to make a splash.
How can you integrate your social and traditional marketing to give it a jolt?
The goal is to create content that inspires people to travel and to connect with you. I’ll bet you’ve seen some social campaigns that focus entirely on price. What do you do when you see those ads? Delete? I’ll bet you delete or ignore faster than a barista can add sprinkles to your coffee.
Social Campaign Content Tips
Consider creating your campaign to be filled with a mix of content:
- Links to related articles
- Blog posts written by you
- Video from your suppliers
- Video produced by you
- Great images
- Helpful tips
- Inspiring quotes and graphics
- Questions to stimulate interest
- Posts that inspire people to travel
- Lastly, sales messages
Facebook Marketing Campaign
Facebook is the standard social medium we all turn to when marketing in travel. Whichever type of content listed above you’re posting you can easily take it to the next level.
Let’s bring on the caffeine with these tactics. We’ll start with novice level tactics and move to more advanced:
- Changing your cover image is a really easy tactic that will instantly draw more attention to your campaign. Select or create an image that showcases the destination, ship or activity that’s the focus of your campaign. Here’s how to change your cover image.
- Tip: Don’t focus on price!
- Create a Facebook group. Create a new Facebook group for fans that are interested in the destination or ship you’re promoting in this campaign. Use the group to inspire conversations among members and to provide additional relevant content. Here’s how to set up a Facebook Group.
- Carousel ads feature up to 4 images that revolve as they are shown on Facebook. Imagine creating an ad showcasing a number of destination photos with links to your website. Here are some creative ways to use Carousel ads.
- Lead ads provide a questionnaire form within Facebook. What a cool, new way to grow your mailing list with interested, potential clients.
- Video ads have been shown to reach a broader audience and garner more interaction.
Twitter Marketing Campaign
Integrate the themes and conversational style you’ve been using on Facebook into some snappy tweets that beg to be re-tweeted. When you carry the same theme across all your social platforms your fans will smell consistency and credibility.
- Share the style of content mentioned above in a short version (140 characters or less) and include a photo with your tweet.
- Change your Twitter header image to reflect your campaign theme. Here’s some inspiration for you.
- Advertising on Twitter can be as simple as creating Twitter cards and targeting a select audience.
- Remember you can share video to Twitter.
By making use of the unique features of both Facebook and Twitter, you will open the door to more meaningful social connections with your clients. Go ahead, add some caffeine!
How will you use video on these platforms?
Social Marketing Strategies for Travel and Tourism