How about some inspiration?
Here are some industry leaders who have already updated their Facebook business page to Timeline and are showcasing their product and increasing their exposure. Enjoy!
- Choose wisely. Consider a product shot, gorgeous photo of your property or people using your service. Think about what will attract your perfect clients.
- Be certain to use photos that are yours, are royalty free or that you’ve purchased from a reputable on-line source.
- Consider I-Stock or Fotolia
- There are a few things Facebook doesn’t allow in your Cover Photo:
- Price or purchase information, such as “40% off” or “Download it at our website”
- Contact information, such as web address, email, mailing address or other information intended for your Page’s About section
- References to user interface elements, such as Like or Share, or any other Facebook site features
- Calls to action, such as “Get it now” or “Tell your friends”
Tips for Travel and Tourism Pros:
- You may consider changing your cover photo to highlight destinations during their peak selling period. For example, in fall when you’re selling sun vacations change your cover photo to sunny destination photos you’ve taken, purchased or acquired the rights to use.
- Tour Operators may want their cover shot to speak to their current clients as well as potential new clients by using photos of people enjoying a focal point of your business. For example, if you provide cultural tours how about a photo of group participants enthralled by a private docent led museum tour. If your focus is culinary tours, how about a photo of a group entranced by a chef-led cooking demonstration.
- Highlight the destination you’re focusing on in your regular Facebook posting calendar. For example, if you’re talking about Italy on your page and highlighting things to do, fabulous museums and cycling tours, change your cover photo to match the theme and show guests of yours pedalling thru the beauty of Tuscany.
- As a hotel, you may consider capturing the attention of visitors by showcasing a different property each week or month based on selling patterns and/or availability.
- Hotels may also want to focus on aspects of their marketing mix and feature a photo of a bride during the prime wedding booking season. How about focusing on corporate meetings, conventions or conferences during the time you’d like to boost this business.
- Attractions can focus on photos of people enjoying the main parts of the attraction with family and friends. Be certain that you obtain any releases you may need to use photos of people.
- Restaurants and dinner show venues may want to show groups of people participating in and enjoying the entertainment. Future guests and group buyers will be drawn to people who look like their demographic laughing and participating in the fun.
- Edit the names and graphics of the apps/tabs that appear on your page.
Industry Timeline Examples