Do your niche marketing plans from 2019 & 2020 seem totally out of touch now?
Did your marketing projections for early 2021 fly out the window?
What does your crystal ball tell you for 2021 & beyond?
Even as we stare out the window wishing for the good old days, there are 3 things we can tweak now so that our social marketing is fresh and dialed-in when the uptick in travel demand hits.
#1 — Your Niche
“Re-imagining” is something that we as business owners don’t do very often. Since our industry is changing every day, it’s now the right time to re-imagine our traditional niche markets to see if there’s another niche that may work better.
A tour operator client of mine is re-thinking his list of destinations and working on more regional and domestic destinations rather than international.
A travel advisor I know is tweaking her specialty to focus on weddings and events.
Social Tweaks to Highlight your Niche
As you contemplate and potentially change your own niche market, remember to tweak your:
- social bio’s
- cover images
- key words and # (hashtags)
- audience ad targeting
- graphics color, tone & style
- social site activity and choice of site
- blog & website copy, style & colors
- logo and branding
- travel tip graphics. Tune in to learn how your travel tip graphics can showcase your niche. When you tune in you’ll also learn how to earn more eyeballs on your graphics.
#2 — Hashtag Habits
Even if your niche market hasn’t changed since COVID, now’s a great time to think about how your clients and social fans may be expressing their interest in your niche.
For many people this expression comes in the form of which # (hashtags) they use.
In 2019 the most popular # was #Disney followed closely by #AppleAirPods.
In 2020 the most popular # is #PhotoOfTheDay followed by #InstaGood (referring to the InstaPot trend in home cooking)
So far 2021 brings #Love to the #1 spot.
Social Hashtag Tweaks to Highlight your Niche
Did you find that pre-Covid your clients using a select set of # (hashtags) when mentioning you or the destinations you serve in their own social posts? Back then you were able to join conversations and mirror those # successes.
In these changing times, how about researching which # are popular with your clients right now. I suspect they’ve started using other # that reflect the choices of your potential clients.
For example, maybe you’re finding that the # you used in 2020 aren’t working as well anymore. Now’s a great time to rethink your # and what’s working as we transition into the next normal. This will help you continue to reach the right people.
Of course, that’s not all, tweaking the key words in your marketing to align with your niche, # and our changing industry will keep your content fresh and inspiring.
These small tweaks can easily be integrated into your social strategy. The result will be a fine-tuned, nimble marketing routine to take you into the future of travel…no matter what that turns out to look like.
Social Marketing Strategies for Travel and Tourism
About Catherine Heeg
Catherine Heeg is a recognized social media trail blazer passionate about social media and marketing in the tourism and hospitality industry. She takes the mystery out of marketing!
She creates and delivers meaningful, dynamic workshops that meet your unique needs in the Travel, Tourism & Hospitality Industry.
Catherine and her team help travel, tourism and hospitality pros design and implement social media marketing strategies and tactics that drive traffic to their social and web sites. Learn more…
Professionals who are serious about taking consistent, winning actions every day to build their business and achieve measurable results love working with Catherine.