Did you know you can create videos right on Facebook?
That’s right! You can now upload 3-7 images and Facebook will create a video-like post for you. Simply select Photo/Video on your Facebook business page, then select Slideshow. It will look like this:
Here are some guidelines from Facebook:
Slideshow Design Guidelines
Use these guidelines to design a slideshow, which is a video created from static images.
- Recommended News Feed image size: 1,280 x 720 pixels
- News Feed image ratio: 16:9 (max 4:3)
- Text: 90 characters (longer posts may be truncated on small screens)
- Images of same size and aspect ratio are recommended to avoid cropping
- Your image may not include more than 20% text.
Slideshow for Travel Pros
Imagine unlocking the power of video and creating slideshows about:
#1 – Exciting sites on your next group departure
#2 – Delicious food to experience at an all-inclusive
#3 – Activities available on a specific cruise ship
#4 – Meeting and event space at a hotel or conference center
#5 – Your staff in their top destinations
#6 – Highlights from your latest fam trip
#7 – Events in your destination
#8 – New hotels in your city
#9 – Features on your top selling cruise ships
Here are 3 other things I’m excited about on Facebook:
Photo Carousels for Travel Pros
Showcase 3-5 images and links within a single ad unit to direct people to specific locations on your website. You can create a carousel ad or simply a carousel post. You’ll find the post creation here:
Use these guidelines to design an ad that looks good everywhere it appears on Facebook. The recommended image size ensures your image always looks high quality. The recommended text length is how many characters of ad copy could be displayed on smaller screens.
- Recommended image size: 600 x 600 pixels
- Image ratio: 1:1
- Text: 90 characters
- Headline: 40 characters
- Link description: 20 characters
- Your image may not include more than 20% text. See how much text is on your image.
Carousel ads can be created in Power Editor or Ads Manager.
Carousel posts and ads for Travel Pros
Tap into the power of Carousel ads and posts created with these trendy tips.
#1 – Highlight the benefits of working with a Travel Pro
#2 – Showcase the activities at your top-selling resort
#3 – Focus on the benefits of cruising
#4 – Quick tour of your hotel
#5 – Overview of your upcoming destination event
#6 – Spotlight an important new feature
#7 – Focus on travel tips
#8 – Showcase culinary marvels
These exciting Facebook features give us another tool to connect, engage and inspire clients. When you add these tools to your toolbox you’ll find you stand out in an ever noisy world.
How well are you using video in your social marketing?
Social Marketing Strategies for Travel and Tourism