Did you know: 72% of people preferring to learn about a company via video rather than text?
Did you Know: 93% of marketers say they’ve landed a new customer thanks to a video on social media.
Did you know: you need to stop creating video if….
While we all know how valuable video is in the world of travel and tourism to raise your brand awareness, capture the attention of potential clients and inspire visitors. For many people, creating video is at the forefront of their strategic plans and social wish lists.
Yet, if one of the following scenarios has your name all over it, you can stop reading this and quit creating video right now! If you’re still reading, be prepared for some sassy and hopefully sane video tips.
Your Groups are Full
Are you one of the lucky ones whose upcoming group tours are completely full? Is your waiting list a mile long? If so, no need to shoot video!
If you do need to fill more seats, video can help by attracting new eyeballs and aspiring travelers. Tune in for one key take away to grow your viewership.
Stagnant Video Strategy
Is your video strategy from the era when video cameras were as big as a bread box? If so, you don’t need video now, you need a new video strategy.
Viewer interests and expectations change on a dime and keeping up with current trends in story telling, animation as well as cheeky humor are as important as the tech involved in video creation.
Here’s some tips to build your strategy for 2020. Here’s a quick updated overview to help build your video strategy.
If you’re a marketing whizz that doesn’t need any new clients or bookings, congratulations! If you fit into the other 99.9% travel businesses then you in fact DO need video.
Start including video in your social strategy and you’ll be amazed by the results they can generate!
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About Catherine Heeg
Catherine Heeg is a recognized social media trail blazer passionate about social media and marketing in the tourism and hospitality industry. She takes the mystery out of marketing!
She creates and delivers meaningful, dynamic workshops that meet your unique needs in the Travel, Tourism & Hospitality Industry.
Catherine and her team help travel, tourism and hospitality pros design and implement social media marketing strategies and tactics that drive traffic to their social and web sites. Learn more…
Professionals who are serious about taking consistent, winning actions every day to build their business and achieve measurable results love working with Catherine.