With clients now online more than ever before, what do 70% of marketers plan to increase?
Visual marketing content is the answer. Join the ranks of savvy marketing pros and jump into these strategies to focus on reaching your clients in unique ways.
Did you know that 90% of information transmitted to the brain is visual?
Infographics are visual ways to capture attention and present information in a captivating format.
Imagine being able to provide potential visitors with the top reasons to visit your destination.
Imagine the delight of your potential tour group members when they get an email from you with an infographic showing the top sights they’ll see on your next tour.
Infographics capture the attention of people who are time-starved and facing information overload because they look unique in a cluttered world. While being fun and informative long format infographics are a medium to Show, not Tell. Here are some examples. For more examples, please see my Pinterest Board that focuses on Infographics and their design and creation.
Best designed infographics feature:
- Graphics that grab attention
- Minimal text
- 3 color palette
- Call to action
- Your contact information
Infographic creation tools
#2 Photos for Visual Impact
Photos are a quick way to ramp up social engagement and focus attention on your content. Telling your story visually puts a unique spin on communication in a noisy environment.
Consider using your own photos as often as you can. Feel free to transform them using online tools and filters. Adding text, banners and overlays to your photos using Image Editing tools is an easy way to leverage photo power.
Image Editing tools include:
- PicMonkey This design platform is easy to use and allows many sizes and options.
- Canva While this platform has a steeper learning curve the graphics you can produce are amazing.
- PowerPoint. I find that designing in PowerPoint and then moving a design into PicMonkey to resize it works great.
- Pixlr The options for editing are similar to Photoshop and it’s free.
If you don’t have photos in your collection, consider using stock images from companies that charge a fee for using images and abiding by their guidelines.
Popular image sources include:
When accessing the image sources, please read the terms carefully.
Collages are a popular way to showcase a mix of related images.
Destinations are using collages to highlight events, festivals, culinary delights, etc.
Travel Consultants and Tour Operators find collages helpful in providing a quick overview of tour highlights, cruise destinations or to spotlight special benefits.
Suppliers are finding success with collages that highlight hotel features, dining options and tour highlights.
Create collages to add impact to your:
- Facebook cover photo
- Facebook posts that suggest a choice and ask fans to choose 1 of 2 options
- Twitter Header image
- Google + header graphic
- LinkedIn company page banner
- You-Tube banner
- Pinterest board covers
These simple tools provide you with ideas to get your creative juices flowing. Adding these tools to your tool box will jazz up your marketing and set you apart from the crowd.
What tools and techniques have you used in your own marketing to be more visual?
Social Marketing Strategies for Travel and Tourism