Do you want to save time and market smarter?
Everyone is busy these days. Finding the time to bring in new clients sometimes falls at the bottom of the ever-growing to-do list. Whether you’re starting out in the world of social marketing or adding another platform, let’s embrace our inner marketing genius and focus on tips to leverage your time and talent.
#1—Choose your tools wisely.
By focusing your marketing efforts in the arena where your clients (or perfect clients) play is key to your success. Survey your clients via an on-line tool like Survey Monkey to help you understand your audience.
Another way to choose which platform you’d like to focus your marketing efforts is to determine where you’re most comfortable. If you find your understanding of Google+ far outshines your knowledge of a different platform, then use that to your advantage and maximize your connections and conversations in that platform.
While location is everything, socializing and being comfortable are critical.
#2 – Leverage.
If you’re using Pinterest as your main marketing tool, then make sure your photos are shareable by editing, enhancing and using key words in the description box.
If Facebook is your weapon of choice you may want to consider advertising to increase your reach.
Is Twitter your tool of choice? How about getting active in Twitter chats or starting your own? Here’s more info on this creative communication style.
Which tools do you have in your arsenal for your business’ social marketing? Remember to enhance your social presence by using leveraging tips like shareability and keywords!
Social Marketing Strategies for Travel and Tourism