Milk & Cookies!
Peanut Butter & Jelly!
Bacon & Eggs!
All these things go together so well that we can’t imagine one without the other. Like two peas in a pod! They bring back fond memories, fill our tummies and make us smile.
What’s this got to do with social marketing?
There are some things in social marketing that go so well together that I can’t imagine one without the other. Plus they make me smile! (not so sure how they fill my tummy unless I’m eating a cookie while working on my social marketing.)
Video & Ads
Both of these social marketing powerhouses work so well together to grow reach, engagement and bring in new leads. It’s hard to imagine doing one without the other! This can kick-start your marketing, just like bacon and eggs are the way many kick-start the day!
Video in any form is captivating audiences and earning social eyeballs. Whether you’re creating video slideshows, going live, producing video from your desktop or shooting 360 video on your travels, the organic reach is good. But put some marketing budget into a well-place ad and you’ll find an invaluable way to stand out.
Here’s some high-level tips and tricks for your Video Ads:
- Create different target audiences for different video topics. If your video is about cruising, create your audience to reach people who are interested in cruising. This may be a different audience make up than people who are interested in Italy by land.
- Ensure your videos are short, fun and include captions. Many people play video without the sound, so grab attention by being animated, using props and adding captions. Remember your backdrop and props help you tell your story without saying a word.
- Express your brand with these tips:
Branding & Video
Just like Salt & Pepper or Coffee & Cream, Video & Ads are the dynamic duo of social marketing! These video advertising tips will help your clients realize how well your product, service or tour fits with their needs.
What will be the focus of your next video ad?
Social Marketing Strategies for Travel and Tourism
About Catherine Heeg
Catherine Heeg is a recognized social media trail blazer passionate about social media and marketing in the tourism and hospitality industry. She takes the mystery out of marketing!
She creates and delivers meaningful, dynamic workshops that meet your unique needs in the Travel, Tourism & Hospitality Industry.
Catherine and her team help travel, tourism and hospitality pros design and implement social media marketing strategies and tactics that drive traffic to their social and web sites. Learn more…
Professionals who are serious about taking consistent, winning actions every day to build their business and achieve measurable results love working with Catherine.