If a photo is worth 1000 words, imagine what a video will do for your social content?
Research has shown that adults are downloading video from Facebook posts and Twitter feeds more often than written content!
Photos and Videos
Original photos, video and blogs rule the internet today! Let’s explore how to create and market quickly and easily. Best practices tell us to get creative and then use this new material in as many different ways as we can.
- Contests are a fresh new way to generate photos and videos. If you’re going to implement a contest or sweepstakes on Facebook you need to be certain to use an approved platform. Check out Wildfire or Offerpop. A client of mine recently rolled out a photo contest and in the first 5 days generated 39 fabulous photos to use in their next brochure or marketing piece. In addition, they generated new fans and virally spread the word to fans and their friends. By the end of the contest they had gained nearly 500 new fans.
- Audio or video podcasts are a unique way to give people another medium to get to know you and your services. Did you know that “Video on your home page increases Google ranking by 50%” Think of the power of a video made by one of your clients that showcases their time with you on a recent group tour. This video serves not only as a testimonial, but shows other potential clients the ‘real scoop’. For tips and resources to generate your own audio or video recordings please click here. Remember, audio and video posts to Facebook and Twitter yield higher click-thru’s and engagement than other posts.
The audio podcasts that I’ve produced have given me an introduction to new clients as well as a medium to invite clients to upcoming events. There are so many creative ways to use these powerful tools.