Podcasting! Is it audio or video? Either and both!
That’s right! Podcasting is a term that refers to both audio and video recordings that can be easily made right in your office or on the road.
This is an easy way to stand out from the crowd and engage your audience.
Imagine sending an audio recording to your potential clients inviting them to join your upcoming tour. Imagine sending a customized video site inspection to a potential group leader showing them the areas of your hotel or facility that will appeal directly to them and their clients…with you narrating and guiding them thru the facility. Talk about building rapport.
The benefits are that you’ll capture the attention of your clients and potential clients as well as build your brand excellence.
Excited? Here are 2 things to keep in mind.
Podcast Tip #1
First, determine the needs of your audience. Do they need to see you and what you’re offering? How much detail do they need to make a decision? What is their level of knowledge of your offering? This will help you choose the best medium; audio or video.
Podcast Tip #2
Second, write your script and record it.
For an audio recording you may want to check out this free downloadable program that I find easy to use.
Once you record your podcast on audacity.com you’ll need a spot to house it. You can simply store the .mp3file on your computer or sign-up for a free service where you can house all of your podcasts. A service like this allows you to store all of your podcasts in 1 place. This will allow your listeners to access your whole library of self-created podcasts. You can also create your own channel on i-tunes or house your recordings on your website.
The only equipment you’ll need is a microphone.
For a video recording, an HD video recorder is your best choice. I chose the Mino HD Flip recorder. It’s barely bigger than a standard cell phone and simple to use and has about 2 hours of recording time available.
Podcasting Best Practices
When you’re putting this new technology to use here are a couple of best practices to consider:
- Keep it short and concise. 5-10 minutes is perfect.
- Speak clearly and look directly into the camera or microphone. Practice a few times so that you are happy with the results your clients will see. (You’d be amazed at how elusive this tip is for many people)
- Be aware of background noise and the view. I’ve seen many people who record in their office and the space behind them is cluttered or distracting. Even an audio recording can sound muffled if you’re too far from the microphone or it the dog is barking or traffic is flying by.
- Have some fun and get creative. SMILE!
To market your podcast you can easily e-mail it to potential clients, embed it into your blog or post it on your Facebook or Twitter. Create a contest and some buzz by asking people to guess where you’re filming from.
All this for a small investment in time and money! Think about the remarkable impact you’ll make!
For more information on this topic, please listen to my audio podcast.