Did you know: marketing pros who write a blog are 13x more likely to enjoy positive ROI.
Yet, when you think about writing your next blog, does writers block hold you in it’s icy grip?
Are you frozen at your keyboard wondering why people blog?
Let’s explore some of the advantages and strategies to ensure your writing time is rewarding.
- SEO. If you’d love to be found more easily and raise your SEO, blogging is essential. Research has shown that websites with an active blog rank more highly in searches. This is because the more often you make changes to your website, the more new content is crawled by search engines, thus raising your ‘findability’. Two more SEO friendly blog tips.
- Credibility. When you showcase your expertise and knowledge you will develop relationships with your readers. You’ll help them understand more about travel and tourism as well as about your own professional style and voice. Credibility coupled with a personal relationship make for strong loyalty.
- Out There. The more you blog, the more you increase your findability and the more likely it is that the media will find you. Content is King! Newspapers, magazines, on-line publications are continually looking for experts to quote. Your active blog is exactly what they look for! What could be better than being quoted or sourced as an expert.
What Do I Write About?
If you start to draw a blank just thinking about writing, here are 3 simple tactics you can use immediately that will have you writing in no time. Most of these ideas are right at your fingertips.
How about trying this today:
- We all attend so many webinars these days. How about writing about something new you learned on the last webinar you joined? Maybe that webinar included information on new hotels and restaurants in your top selling destination. 24 more ideas here.
Try this: Review the hotels mentioned in the webinar and provide your own insights as related to your clientele.
- Client Questions. I’ll bet you hear dozens of great questions from your clients every day. How about making a list of those questions and writing a blog about each one. What a great way to provide answers and gain an opportunity to highlight your professionalism.
Try this: This week keep a list of all the questions you hear from your clients. Sift thru them and pinpoint similar questions that can be grouped together in your next blog post.
- Top Tips. As a travel and tourism professional we all have top tips we mention to clients and live by. Here’s your chance to put these into writing and reap the reward of providing a service to your clients and helping media find great content. 22 other things to write about.
Try this: Listen to yourself as you provide advice to your clients. What tips do you offer every day? What tips do your BDM’s mention in webinars and sales calls? What feedback do you get from your own clients? Turn each of these tips into a blog post.
- Hate to write? Try these 5 tips
Hopefully these industry-specific ideas will give you a good prompt for your next blog post.
What type of content do you want to include in your next blog? Let me know in the comments below!
Social Marketing Strategies for Travel and Tourism