Podcast
Is anyone reading this?
Here are 3 creative ways to gain more exposure and make your blog work harder for YOU!
After you’ve spent your time writing, editing and publishing now you get to market your blog. These 3 key promotional tips will immerse you in other channels to bring a wider audience to your blog posts.
#1 – Audio Podcasts
Audio podcasts are perfect for commuters and travelers to have a new way to connect with you and learn from your expertise. Using audio podcasts to promote your blog will give listeners a chance to sample your style and compel them to subscribe to your written blog.
Travel pros can easily create a short audio podcast of tips you’ve gained from you last fam trip or destination presentation. Tempt, tease and titillate listeners to subscribe to your blog.
Destinations can create a story about their city for people to listen to on their commute. At the end of the audio podcast remember to direct people to your written blog for related posts.
To record an audio podcast check out Garage Band for MAC users and Audacity for PC users. You’ll record your blog and tips as an .mp3 and then upload it to your social sites and e-newsletter.
Tip: make sure to have a call to action in the audio recording inviting people to your blog site and provide them the link.
For more information on creating audio podcasts, please see my blog post filled with how-to information and listen to my podcasts here
#2 – Video Podcasts
Video is quickly becoming the way of the world. You-Tube is now the 2nd largest search engine garnering over 800 million unique users each month. Leverage this success and market your blog in a video giving people a preview of your latest or most popular blog posts. Then make sure to turn your next blog post into a video podcast.
Travel Consultants & Tour Operators: how about taking video of yourself in your top destination? This gives you the perfect venue to showcase your expertise and show (not just tell) people why they want to travel and why they want to book with you!
To spice up your blog marketing video you can interview others while in a destination. How about interviewing the ship’s captain, your favorite waiter, your contact at the CVB or other supplier.
Have you considered doing a brief interview with your DSM after a destination presentation or training session?
This interview can be embedded into your next blog post or stand alone as a video on your You-Tube channel. When recording the video don’t forget to provide the link to your blog site so that people can engage with you on one more channel.
Tip: When recording with your phone or digital recorder you may want to consider placing your camera on a tri-pod or stable surface and editing where necessary.
#3 – E-book
Get more bang for your blog by turning a series of blog posts into an e-book. This e-book will then become a give-away at trade and consumer shows as well as an on-line giveaway to your fans and potential clients. Some people have added e-books to their selection of items for sale in their on-line travel store.
Imagine an e-book featuring each destination, ship or city you’ve visited. Think of the marketing possibilities. What better way to capture more subscribers for your written blog.
Tip: When creating your e-book make sure readers know how to find your blog so they can engage with you on a regular basis.
Below are 30 more ways to promote your blog. Check out the cool infographic!
What else are you doing to gain more eyeballs for your hard work and research?
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Source: http://marketingland.com/infographic-how-to-promote-your-blog-posts-24579