Is summer usually a time for you to kick back and enjoy the nice weather while hoping that your clients will remember you in the fall?
Think back to when you were a kid…summer was a time to learn cool new things. I learned to tip the canoe and then right it without having to bail it out. Were you excited to learn how to dive, perfect your back swing on the tennis court or read that new book?
Why not make this summer your chance to learn something exciting that you’ve contemplated, yet put off. Perhaps you know that you need to get more involved in marketing your business. Here are some tips to get you started.
Start by taking a look at what your suppliers, competitors and industry leaders are doing. Get involved by webinar to learn the best practices and how-tos of marketing via social media. Then try your hand at one form and practice and listen.
Your marketing plan
Every once in awhile I look outside our industry to learn what others are doing in their marketing efforts. Lately I’ve noticed a couple of things;
- businesses are revising their marketing plans more frequently to keep up with clients changing needs
- small business owners are becoming even more fluid in adapting to new technologies
- contract workers are flourishing. Tourism based businesses are jumping on the band wagon and bringing in experts when necessary to build a new marketing initiative, take on a project like social media or explore new destination opportunities.
Ask for Referrals
Currently, the tourism and hospitality industry relies so heavily on word of mouth and social networking to promote. Summer is a great time to contact past clients that you think of as ‘raving fans’ and ask for their testimonials to put on your web-page. Have you considered putting together a marketing effort aimed at your Facebook fans. Maybe a contest that will enable them to brag about their trip.
Start a summer romance with your business and your clients. Dive into these 3 tips and your fall will become a scorcher.
“It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change.” –Charles Darwin