What’s your favorite reason to procrastinate on blogging?
Mine is time restrictions! But we can all get pretty creative when it comes to things we would rather not do.
In the spirit of avoiding our blogs, I’ve created 3 top-notch reasons why blogging doesn’t work.
Here’s a list of 3 excuses not to blog PLUS some tips on making it more palatable… because unfortunately, blogging is an essential part of your successful travel biz.
#1 – I have no time to Blog!
I get it; time speeds by when our industry is humming along. We’re running to catch flights, prepping for conferences and participating in fam trips.
Is that the reality NOW? Probably not…unless you work for Amazon!
Since many in our industry are on a different schedule and have a different pace now, how about using the time to build a content library. Make the most of these tricky times by prepping for the future and creating content.
Don’t miss out on the silver lining of COVID; time! Knuckle down and create:
- A series of blog posts that you can drip out over time
- A library of video content
- Webinars and courses to build future sales
- Podcasts that inspire and educate. Tips + Tech + Marketing
- Make the most of your time with these bonus tips.
#2 – My email list is maxed-out
Really? Is this even possible? Whether you have 20,000 or 100,000 names on your email list, there’s always room to expand.
The bigger question is; are all these people on your list bringing you business NOW? If not, tune in for why you’ll want to tap into the awesome-ness of email, plus an easy way to start that process
Working hand in hand with email, your blog can be another tool in your toolbox to grow your list and ultimately your bookings. Simply insert a lead magnet into each of your blog posts. You can create a graphic that links to your email collection tool and place that graphic in the middle or at the end of each and every blog post.
Bonus: Here’s an in-depth toolkit with examples of popular travel & tourism lead magnets along with some top tools to build your lead magnet. Don’t miss the marketing roadmap designed to walk thru the steps to get maximum visibility.
Now, let’s take this up a notch and make the most of your old blog posts. Go ahead and add your lead magnet graphic to older, evergreen posts and watch your email list grow. The beauty of this is that now the web crawlers will see changes to old content and start ranking you more highly in a search. This means there’s the added benefit of a boost to your SEO. WooHoo!
#3 – My social sites drive millions to my website
Ok, millions every day! Right!
Or maybe you’re saying you have plenty of content to post socially and can’t add a thing to your posting calendar. Really?
If that happens only in your dreams, your blog may get you a bit closer to that target. Each time a new blog post goes live ensure that it rolls onto each of your social sites. Social sharing at it’s finest.
You can automate this on the back-end of your blog platform by using a plug-in. Check out these plug-ins for a WordPress site.
Alternatively, you can manually share your new blog to each social platform. Make sure you include a scroll-stopping image and comment-cultivating captions.
As tempting as it is to skip out on blogging, it really isn’t worth missing out on the traffic it drives to your website and the subsequent revenue. (not to mention the boost to SEO) Once you get started, it really isn’t so hard – especially when you keep the above tips in mind.
Social Marketing Strategies for Travel and Tourism
About Catherine Heeg
Catherine Heeg is a recognized social media trail blazer passionate about social media and marketing in the tourism and hospitality industry. She takes the mystery out of marketing!
She creates and delivers meaningful, dynamic workshops that meet your unique needs in the Travel, Tourism & Hospitality Industry.
Catherine and her team help travel, tourism and hospitality pros design and implement social media marketing strategies and tactics that drive traffic to their social and web sites. Learn more…
Professionals who are serious about taking consistent, winning actions every day to build their business and achieve measurable results love working with Catherine.