What do 100 million internet users do each day?
Online marketing has changed the landscape of client relationships and made brand development more effective than ever before. So, what is your target market doing online?
Got you stumped? They’re watching videos!
We all know photos are worth 1000 words. It’s been said that video is worth 1.8 million words. Our industry has been adapting to micro-video in the form of 6 second Vines and 15 second Instagram videos. Talk about the power of communicating in short sound bites!
Here are some features of each:
Best practices for micro-video include:
- Define your mission in 1 short sentence
- Keep it simple and stick to 1 key point
- Use humor or play with your brand image
Google Hangouts are being used by marketers to increase SEO, reach clients in an interactive environment and garner new video content. These live videos can be created with the mission of answering FAQ’s, providing a quick product update or convene a weekly discussion. The recorded Hangout can be archived and embedded into your blog or added to your You-Tube channel.
Other cool platforms for creating engaging video easily and for free include
Powtoon (here’s how to get started)
Animoto (here’s how to get started)
DMO’s can optimize visual content when using new formats to present the benefits of the destination, jump-start event marketing and get creative with Top 10 lists. Consider repurposing long-format video into short micro-video or making video from still photos.
Travel Agents embrace these visual marketing tactics to focus on specific resorts, activities or travel experiences by creating short video or customized infographics for each unique market. Imagine creating focused video for your niche markets; destination weddings, adventure travel, girl-getaways. The possibilities are endless.
Do you want to reach more of those 100 million video viewers?
Shaping your future marketing campaigns and social outreach strategies can be fun with these tools. The beauty of marketing is being able to create new ways of capturing attention.
Which of these platforms or tactics will you use first?
Social Marketing Strategies for Travel and Tourism