Sometimes the smallest interactions or little things going right can turn a mediocre day into a fantastic one. Like when you’re stuck in traffic… but your favorite song comes on the radio. Or when you try on your home-knitted sweater for the first time and it fits perfectly.
Well it’s the same with social videos. Paying attention to the little details can take your ‘good’ video and turn it into an enthralling one. Check out these 3 details to keep in mind.
Earn Video Traction with Text Overlays
Want to keep people’s attention so that you can build a stronger relationship with them? Adding text overlays to your video will keep them engaged. Simply think about your key words and add them as text overlays.
Check out some of the available video editing tools below. (There are many more tools out there, this is simply a short list. More tools here.)
Bonus tip: You can get fancy and change the text color as well as how the text moves in and out of your production.
Pro tip: Emblazon your video with your logo by adding it as an overlay.
Compelling Video Captions
We see how the TV news stations use the bottom portion of the screen for captions. Eye-catching!
You’ve noticed how adding captions to your Facebook videos places the text in the bottom third of the video. Attention-grabbing!
Don’t miss out on this essential part of your video production. It will help to amplify your message. These days research shows that over 80% of people watch video without the sound.
However, the challenge with the placement of captions on a Facebook video is that as the captions scroll they sometimes blend into the background or your clothing. Consider wearing something that’s not the color of the gray video captions box. Another easy way to eliminate this challenge is to add a rectangular shape at the bottom of your entire video.
Bonus tip: Placing this box in a position where the captions will appear helps the captions stand out.
A Note About Music
Back when we all first started shooting and editing video we were just thrilled with the enormous response. Now, as more people are posting video, we have to fuel our own video success with a bit more pizzazz. Music can change the tune of your video from OK to outstanding.
Try adding an intro and outro of music by tapping into the royalty free music available in many video editing platforms.
Simple stuff, right? You’ll be amazed at the results you’ll see when you pay attention these small details.
Social Marketing Strategies for Travel and Tourism
About Catherine Heeg
Catherine Heeg is a recognized social media trail blazer passionate about social media and marketing in the tourism and hospitality industry. She takes the mystery out of marketing!
She creates and delivers meaningful, dynamic workshops that meet your unique needs in the Travel, Tourism & Hospitality Industry.
Catherine and her team help travel, tourism and hospitality pros design and implement social media marketing strategies and tactics that drive traffic to their social and web sites. Learn more…
Professionals who are serious about taking consistent, winning actions every day to build their business and achieve measurable results love working with Catherine.