Pinterest is a powerhouse for travel and tourism pros. What better way to connect and show off your assets!
#1 Weblink | Unique Pin
If you’re posting your own unique photos on your Pinterest page, a little known secret to drawing more fans to your other social sites is to include your social URL’s in the description of each pin you post. That’s right, you can add a brief description and then invite people to learn more on your Facebook page, website or your blog. Here’s an example:
Bonus Tip: Extend your reach by adding hashtags to your pins. This small tweak will help people find your material when their searching by key words. Here’s what it looks like:
#2 Social links | Location Box
The “Location” box on your Pinterest page is an untapped area for growing your fan base on your other social sites. Most people think they need to put their city/town in the “Location” box in their Pinterest profile. How about putting your Facebook, blog or Twitter URL to draw new fans? Here’s how it can look:
Here’s where to start (click the pencil icon on the lower right corner):
Here’s how to make the addition. Consider adding your website and social sites to the ‘About You’ box. I’ve also added my Facebook business page as my location. Consider this tactic if your Facebook page is robust and filled with relevant content. Remember to ‘SAVE Profile’ when you’re finished.
#3 Social Links | Board Description
Each time you set up a new Board on your Pinterest site there’s a Board Description box that many people leave blank. This is the perfect opportunity to include your website and social links. This tip along with key words will help followers connect with you in other channels. See – the URL is in the Board Description:
Bonus tip: Even if you’ve already set up numerous boards, you can go back and edit the board description. Here’s how to do that:
Change the Board Description here and SAVE Changes
These tips are easy to implement today and will maximize the effectiveness of your Pinterest site. As we all know, keeping fans in your marketing funnel is crucial to building your client base.
I’ll bet you have some great Pinterest marketing tips and we’d love to hear them. Please include your comments below.
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About the author, Catherine J. Heeg
Catherine Heeg is a travel, hospitality and tourism industry thought leader. As President of Customized Management Solutions and an international speaker and trainer she delivers customized interactive social media, marketing and communication workshops and webinars. Customized social marketing strategy design and coaching keep her driving results for the tourism, travel and hospitality industry.