Is social advertising really worth it?
Ads can be time consuming to create AND can eat away at your budget.
I’ll let Henry Ford field this question:
“Stopping advertising to save money is like stopping your watch to save time.”
Now, let’s explore your options if your current social advertising campaign isn’t bringing in the desired results.
Easy Social Ad Adjustments
Well, if your ads aren’t working for you, stop advertising!
Don’t actually stop, just stop advertising in the same way!
They say the definition of insanity is doing the same thing and expecting different results. Don’t go insane with your social advertising, simply change your methods.
We can no longer expect people to pick up the phone after seeing a newspaper ad in the travel section. Nor can we assume that people will connect with you after seeing your social ads. Today we get to be more creative!
If your ads aren’t bringing the results you want here’s 3 tips to tweak them:
#1 — Re-consider Your Social Ad Expectations.
Don’t expect to sell something immediately to a cold audience. Build relationships with brand awareness ads, informative content and a personal touch.
Strengthen these relationships by giving something away. A must-have infographic is a great start!
#2 – Get the Audience Right.
Ensure your ads speak to your audience. Having the right content, but the wrong target audience is a recipe for failure. Align your message so that it speaks to the right audience. Simple adjustments to the words, tone and style can make all the difference between appealing to a Boomer versus a Millennial. The time you spend targeting your unique audience will save you future time and money.
#3 — Social Ads — Test, Test and Test again.
Wouldn’t you love to know which graphic or video will appeal to which audience? I’ll bet you’d love to know what words in your ad text will have more impact. Split testing and Dynamic Ads do the heavy lifting for you.
Don’t let social advertising get you down, just stick with these three tips and you will start seeing noticeable results.
To borrow one last quote:
“Never stop testing and your advertising will never stop improving.”
Social Marketing Strategies for Travel and Tourism
About Catherine Heeg
Catherine Heeg is a recognized social media trail blazer passionate about social media and marketing in the tourism and hospitality industry. She takes the mystery out of marketing!
She creates and delivers meaningful, dynamic workshops that meet your unique needs in the Travel, Tourism & Hospitality Industry.
Catherine and her team help travel, tourism and hospitality pros design and implement social media marketing strategies and tactics that drive traffic to their social and web sites. Learn more…
Professionals who are serious about taking consistent, winning actions every day to build their business and achieve measurable results love working with Catherine.