Have you ever encountered a company’s marketing in different mediums and felt that they were sending mixed messages? Don’t miss out on valuable connections.
Marketing across platforms and places can sometimes get downright confusing, but there are some great ways to ensure your message is heard all around your online presence!
Marketing with your Email Signature
A tactic in a cohesive marketing plan that’s very powerful, yet under used is your email signature line. While we all include our contact info, how many times do you see a line in an email signature showcasing an upcoming event?
Using the above Facebook event in Virginia City as an example, here’s what an email signature might look like:
“P.S. Do you LOVE the roar of a motorcycle? Are you a motorcycle racing buff? Don’t miss out on the Virginia City Grand Prix. Buy your tickets here.” (Hyperlink to the ticket purchase web landing page)
Note: Your regular e-signature and contact info will follow. More examples here.
Social Stories Sell!
Are you looking for longer exposure to your Instagram and Snapchat fans? With the ephemeral style of these platforms, staying in front of your fans is easier when you create a “Story”. Exposure time increases to 24 hours and you can get creative with images, images with text, video and filters.
Twitter ‘Moments’ is a feature that gives you the chance to create a ‘round-up’ of your recent tweets so fans can see a more comprehensive story. You may consider doing a weekly ‘round-up’ featuring the top tweets of the week that showcase your upcoming event. This will provide fans with a broader tale and more photos to entice and attract them.
Here’s where you start a ‘Moment’
First; click ‘Moments’ on the top of your profile.
Second; Click ‘Create New Moment’.
Third; select where you’d like to pull the tweets from.
Fourth, simply add tweets to your moment by clicking the check mark next to the tweets you’d like to include.
Fifth, add a cover image that captures the essence of your compiled tweets. You can select an image from your line-up of tweets. You have the option to crop images for mobile.
Sixth, add a title and description to your creation.
Last, click Publish! Your Twitter Moment will go live. You can also save it and publish it later, if you’d like.
Such a cool way to provide a round-up of tweets on a specific topic. Imagine doing this each week as a round up of your weekly Twitter theme.
Social Ads Attract
Have you seen the cool new ads on Facebook that immerse you in photos and videos? What an amazing way to show people the fun and excitement of your next event or group tour.
Canvas ads and posts let you blend still images, text, call to action buttons and videos into a fully immersive mobile only experience that’s bound to attract and engage.
Carousel ads are a bit easier to create as they only feature still images and video.
Imagine the advertising possibilities for your next group tour, festival or event. When creating your Canvas or Carousel ads try to create a number of versions featuring different images and text. Then test each version to see which brings you the best results. As with any type of ad, having a highly targeted audience is key to your success. More about target audiences here. Custom Audiences are an amazing way to finesse your success.
Creating buzz begins with simple tactics like these that will help you stand out in our noisy world of social marketing. Sometimes it’s the underutilized tools that get noticed and generate the most success because of their simplicity.
Which of these tactics will you use in your next marketing campaign?
Social Marketing Strategies for Travel and Tourism