What’s one of the first steps travellers take when deciding where to go for their next vacation? They hit the internet and start researching!
Make sure your great experiences and professional opinions are easy for them to find by ensuring your blog SEO is in good shape.
Search engines LOVE new, unique content. The more often you create a new blog post your website ranking will build. Striving for a regular blog schedule that’s attainable is key.
#2 Blog Timing
Readership is closely tied to the timing of your blog publication. It’s been shown that peak blog readership is Mondays at 11am while blog comments peak on Saturdays. Be sure to incorporate these days and times into your social media schedule in order to make sure that your clients have content to read, and that you are engaging with their comments and feedback. Keeping in touch with clients before they even book with you is an amazing way to build strong relationships.
#3 Key Words
Galvanize your SEO focus by using ad word tools such as Google Key Word Planner when composing your title and the excerpt.
Keyword Spy and Social Mention also provide insight into key words for your audience. These free tools will enable you to understand your audience search methods by showing you examples from suppliers, competitors or your own website.
For other key word tools and ways to measure audience sentiment, here’s a brief presentation from a recent industry function.
The timing of your blog and the key words you choose are crucial to maximizing the SEO of your blog and website. Incorporate these tools into your next blog post. You may even consider updating your existing blogs and adding your key words into the excerpt section.
Leverage your time and talent to grow your business by blogging. Be a part of the 57% who have won a new client.
I’d love to hear from you with your top SEO tips and key word tools. Please leave your comments below.