Have you given social ads a try yet? These days you don’t get much of anything for free anymore. Yep, no free lunch!
Putting a few $$ into your marketing budget will increase your reach significantly when it’s done RIGHT.
I’m not talking about Boost Post here.
Actual Facebook ads are so much more powerful you’ll want to dive into the details here.
You can easily jump in with these quick tips and the video below:
Tip #1 – Target your ads
Set up highly targeted ads that reach just the audience YOU want when you use Facebook Power Editor (in Chrome only). Power editor is available on your Facebook business page. You’ll find it by navigating thru the small down arrow on the blue bar, then select Manage Ads.
Once in the Manage Ads section (Ads Manager) select Power Editor (in your Chrome browser only). I like the functionality of using Power Editor rather than Ads Manager.
Navigation looks like this:
Once in Power Editor the door is open to set up your unique audience targeting.
Not only can you target by demographic you can also target by:
- Life events: key to our industry are these options
- Newly Engaged
- Upcoming Birthday
- Upcoming Anniversary
- Relationships: Consider girls get aways, romantic adventures, and seniors groups when you explore these options:
- Interests: Check out these options
- When you dive deeper into each of these categories you’ll find some cool opportunities to expand your reach. Imagine reaching out to yoga enthusiasts who love seafood and ecotourism. This way you can match an audience to your next group departure, special promotion or event.
Have some fun and get ‘click-happy’ with all the options to customize your reach. Check out even more targeting options for our industry here.
Once you have your audience set you can name it and save it for future use. Simply click SAVE when you’re finished with your detailed targeting.
Tip #2 – Carousel Ads
You can easily set up a carousel ad on Facebook to showcase several different images or features. In the Power Editor tool after you’ve selected your audience, click on View Ad and select Carousel Ad. It looks like this.
Here’s more about the value of Carousel ads on Facebook.
Carousel posts and ads for Travel Pros
Tap into the power of Carousel ads and posts created with these trendy tips.
#1 – Highlight the benefits of working with a Travel Pro
#2 – Showcase the activities at your top-selling resort
#3 – Focus on the benefits of cruising
#4 – Quick tour of your hotel
#5 – Overview of your upcoming destination event
#6 – Spotlight an important new feature
#7 – Focus on travel tips
#8 – Showcase culinary marvels
Check out these great examples from travel & tourism professionals.
Tip #3 – Integrate other social ads into your campaign
Cast a wider net using Twitter & Instagram ads and Promoted Pins on Pinterest.
When you’re in Power Editor you can easily set up an Instagram ad right within the same platform. Simply attach your Instagram account and create your ad campaign. Here’s where you’ll find that option.
Enjoy even more tips and ideas in the video below. You’ll find some intriguing tactics for niche marketing.
Your marketing will reach new heights. Tune into the video above for even more advertising options.
Don’t make the mistake of just using Boost post.
What will you advertise next?
Social Marketing Strategies for Travel and Tourism