Psst… want to have more time in your day? If only that miracle cure was available. In the meantime, here are some tips and tricks to secretly squeeze more from every minute of your social marketing time.
Slide Show = Brand Exposure
Photos get 104% more comments on Facebook than text-based posts. Imagine the power of a slide show of your own photos. Easy! Optimize your presentations with SlideShare, Animoto, You-Tube or Prezi and showcase your greatest photos. These platforms allow you to create presentations that will WOW your social fans as well as potential clients. In addition, SlideShare has a remarkable audience community that will focus new eyeballs on your creative material.
Embed these presentations into your website, blog or e-blast. Here’s an example using SlideShare to show you how to embed.
Don’t forget to post the presentation onto all your social sites too.
Don’t miss this short slide show on how to increase your sales with the words you use to sell memories and experiences.
Social media and blogs reach 80% of US internet users. Yet many travel pros miss out on this influential piece of the marketing puzzle. Consider writing a blog each week focusing on your top selling destinations and showcasing your own photos or those from supplier image galleries.
Some people don’t think they’re good writers or don’t believe have the time to write. When you keep your blog at 200-400 words, you’ll be amazed at how quickly the words fly onto the page.
Quick tip: use photos and video embedded into your blog to sharpen your focus and shorten your word count.
Links of Time
Let’s get some added mileage from your hard work.
Links can be included in so many areas in your social profiles enabling you to tap into secret ways to optimize your time and effort. Here are the top 5 ‘missed opportunities’:
1. Description boxes of Facebook photos and albums
2. Blog photos
- Ensure the hidden URL directs readers back to your website. Avoid using a link to another website or photo source.
- Here’s how to set that up in the back end of your blog.
Live hyperlinks can be easily set up within the text boxes.
Pre-determined social sites can be hyperlinked as well.
4. Final slide in your slide show
Include links to your other social profiles and to your website
Whew! In less than 30 minutes and you can capitalize on the power of slideshows, blogs and link opportunities that will extend your reach.
Leverage these tools to jump-start your marketing plan and you’ll uncover the secrets to squeezing more time from an already busy day. The clock is ticking….save your precious time and choose 1 tactic NOW!
Catherine Heeg is a travel, hospitality and tourism industry thought leader. As President of Customized Management Solutions and an international speaker and trainer she delivers customized interactive social media, marketing and communication workshops and webinars. Customized social marketing strategy design and coaching keep her driving results for the tourism, travel and hospitality industry