Sometimes, what we think is exciting and likely to be shared online isn’t the same as what the rest of the world on the internet thinks! So, how can you know what to expect when you post your next image online? Incorporate the following research into the creation of your next social image and watch your share count soar!
Since 56.5% of Facebook users are exclusively mobile users creating graphics that stand out in a busy social feed is key to getting noticed and having your post images shared.
Let’s test this out…which graphic below are you more likely to share?
I’ll bet you choose the image on the right, right? This image pulls together shareable colors as well as keeping things easy to read.
Ok, now in some cases size doesn’t matter, but in the case of social marketing it can mean the difference between a share and a scroll over.
Let’s test this out….which are you most likely to read and/or share?
The image on the left above features a photo that’s only a thumbnail size. Does it grab your attention?
How about the image in the middle? Would you take the time to read all that text on your mobile?
Now let’s consider the image on the right? The graphic takes up the entire area available for link images and the font is big enough to read. What about the colors? Well, they may not be as traditionally shareable as blue or purple, yet they fit the company’s brand image.
This leads us to the other factor in graphics…does it suit your brand image? Will the graphic jump out and remind fans of you and your company? More fixes for your graphics.
Finally, what tools can we use to create these outstanding, shareable images? Here are a number of free and paid, easy and more advanced tools popular in our industry.
While these factors are important to creating images, the bottom line is still the fact that we want to stand out in a noisy social marketing arena. Accessing the ever changing set of tools in our social marketing tool box is key to cutting thru the chaos and reaching new and existing fans.
What are your favorite tips and tools to earn more social shares?
Social Marketing Strategies for Travel and Tourism
About Catherine Heeg
Catherine Heeg is a recognized social media trail blazer passionate about social media and marketing in the tourism and hospitality industry.
She creates and delivers meaningful, dynamic workshops that meet your unique needs in the Travel, Tourism & Hospitality Industry. She and her team help travel, tourism and hospitality pros design and implement social media marketing strategies and tactics that drive traffic to their social and web sites. Learn more…