Are your social posts becoming a chore? Want to give your timeline a fun makeover? Great news: a change in your marketing plan is a lot easier than you might think!
#1 – Market.
Fire up your creativity by researching where others in our industry are finding marketing success. Attend conferences, product launches, webinars and work with your key suppliers and host to optimize your marketing.
#2 – Measure.
Check out analytics tools available for each platform. Page Insights is a free Facebook tool. Crowdbooster is a low-cost option to analyze your Facebook and Twitter sites. Pinterest tools such as Tailwind, Piqora (analyzes Tumblr and Instagram as well), and Curalate are powerful. Twitter analytics can be found on Twitonomy, Simply Measured and others.
#3– Try something NEW!
Step out of your comfort zone and into a world of potential new clients. Every day there is a bright, new, shiny social tool or platform released. Research what leaders in our industry are adopting and try it yourself. Strategically stretch your boundaries and reach new audiences.
Try revamping your social strategy by adding custom audiences to your advertising mix, enhancing your photos with photo editing tools, creating video from your still photos. The opportunities are endless and the potential skyrockets every day.
Social marketing is all about building relationships and taking actionable steps to solidify new business. Take some action today by diving into the tips above and taking your business to a new level.
Which tip will you embrace first? I’m looking forward to hearing of your successes.
Social Marketing Strategies for Travel and Tourism