Many people feel that video is too techy and time consuming to create on their own and too expensive to have professionally produced. Once you incorporate video strategy into your marketing plan, here are some simple and powerful tools and tips that will change your mind about video.
Standing out Socially
Tip #1 Create video of your still photos
I’ll bet you have many photos lurking on your hard drive. Using tools like FlipAGram, Movie Maker, iMovie, Animoto or similar, you can turn your still photos into video. Here’s some more tips to create videos that get noticed.
FlipAGram is an easy, free tool to create video from your still images. As a mobile app it’s easy to add text, music and insert different speeds of play. Here’s an example
Main Street Experiences has an excellent collection of videos on their Facebook page. Laurie and Jennifer use Movie Maker for live video and to create video from still images. (Sign-in to your Facebook account to view this video below)
Key Take Away: combine images, video and text to fully captivate your audience. This is a great example of placing your contact information in the video.
Tip #2 – Share your videos socially
To gain more visibility and momentum you’ll want to share to your social sites and groups.
Slip ups to Avoid: Many people upload their newly created video to You Tube and then use the YouTube link in a Facebook post. This results in the video showing up as a thumbnail in the Facebook post.
Easy Fix: upload your new video directly from your hard drive to Facebook and you’ll see the video plays directly in Facebook. See the examples above.
Key Take Away: Twitter and Instagram feature short videos in their feeds. Pinterest allows video pins that can be uploaded from YouTube.
Advanced Video Tactics
Tip #3 – Live Casting & Live Streaming video
Savvy social marketing mavens are optimizing their use of live-streaming video like Periscope and Meerkat. Others in our industry are finding success with Blab.im for live-casting video.
Video is quickly becoming the choice way of consuming information. As our attention spans grow shorter and our time on our mobile devices grows longer, marketers will be transforming their content.
How will you transform your content marketing?
Social Marketing Strategies for Travel and Tourism