Are you trying to reach fans & followers who really care about your travel & tourism biz?
To me, it seems to get harder every day to reach the right people. Not only do the social platforms change their format, some people seem to be abandoning certain social platforms.
Here’s a couple of tips about Twitter that I’ve learned lately and some hacks.
Advertising on Twitter
In light of the changes at Twitter, now is a great time to consider advertising on Twitter to reach real people!
Promoted tweets are an easy (and inexpensive) way to drive people to your website. What better way to build stronger relationships with people interested in travel AND to boost your SEO as well.
When you set up a Promoted Tweet it will be shown to people who are interested in the topic in addition to your own followers.
The foundation of your success will be your audience. You can target by keywords, interests, location and life events. This means that you can get as granular as targeting brides-to-be living in your area who want to travel to a specific destination and watch ‘Say YES to the Dress’ and are interested in hair and make-up!
Bottom line, now that Twitter has cleaned up their user-base, don’t miss out on the power of reaching this hyper-engaged audience.
Social Marketing Strategies for Travel and Tourism
About Catherine Heeg
Catherine Heeg is a recognized social media trail blazer passionate about social media and marketing in the tourism and hospitality industry. She takes the mystery out of marketing!
She creates and delivers meaningful, dynamic workshops that meet your unique needs in the Travel, Tourism & Hospitality Industry.
Catherine and her team help travel, tourism and hospitality pros design and implement social media marketing strategies and tactics that drive traffic to their social and web sites. Learn more…
Professionals who are serious about taking consistent, winning actions every day to build their business and achieve measurable results love working with Catherine.