Do you really, really know what your clients are passionate about? Do they love active adventure or cool culture?
If you could read their minds you’d be prepared to present the perfect tour or vacation. While mind-reading isn’t possible, you already have this knowledge at your fingertips.
Where you ask?
Right in your social analytics accounts! You’ll find details on what your social fans and web visitors are passionate about. All within a few key strokes.
Just imagine the power of this knowledge. You’d be able to know if a yoga retreat to Italy or a culinary cruise is more appealing to your unique audience.
1. Facebook Fan Interests
Diving in to your Audience Insights right in your Facebook Ads Manager account you’ll be able to better understand the interests of your fans by studying the other pages they like along with the top categories of their interests.
Figure 1 – Study your Facebook fan interests with Audience Insights
Navigation: Business Manager/Ads Manager < Audience Insights < Connect to your Business Page < Page Likes
2. Pinterest Follower Interests
While many think of Pinterest solely for recipes and DIY. Travel inspiration is a huge component of Pinterest users’ reason for spending time on the platform.
Understanding your fans will help you post images, videos and links to relevant blogs.
Figure 2 – Understand your Pinterest fans
3. Google Analytics
The amount of data Google collects is a marketers dream come true. Not only is it possible to be a super-sleuth of travel when you explore the interests of your web visitors, you’ll also be able to tailor landing pages, blog posts and google ads to your unique audience.
Figure 3 – Understand your web visitors by tapping into your Google Analytics account
Here’s how to become a super-sleuth of travel:
- Tip #1 – combine the knowledge of your social & web analytics.
- Tip #2 – study and compare your analytics frequently to keep up to date with changes in your audience
- Tip #3 – tune in to learn where to find the inside scoop on your fans & visitors
Don’t miss out on the FREE insider info you’ll find as you uncover your unique audience details.
Related Articles
2 Tips for a Better Social Strategy – Ads & Analytics
How to Get to Know Your Social Fans Better
Social Marketing Strategies for Travel and Tourism
About Catherine Heeg
Catherine Heeg is a recognized social media trail blazer passionate about social media and marketing in the tourism and hospitality industry. She takes the mystery out of marketing!
She creates and delivers meaningful, dynamic workshops that meet your unique needs in the Travel, Tourism & Hospitality Industry.
Catherine and her team help travel, tourism and hospitality pros design and implement social media marketing strategies and tactics that drive traffic to their social and web sites. Learn more…
Do you need a roadmap for your social strategy? Let’s chat and see if there’s a fit to work together to strategize your social marketing.
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Professionals who are serious about taking consistent, winning actions every day to build their business and achieve measurable results love working with Catherine.