3 Ways to Focus Your Social Marketing for Travel Recovery

3 Ways to focus your social marketing

What if you had a crystal ball to tell what was in store for the future of travel?  Our ‘Next Normal’ is sure to be a big departure from our ‘Past Normal’, but the reality is this:  there is no crystal ball.

However, there are leading experts who are watching and analyzing industry trends and sentiment.  These industry thinkers and futurists have shared their perspectives over the last couple of weeks.  So let’s piggy-back on their insights for travel trends and pull together some key initiatives you can put in place in your own sector of our industry.

Trend Insight #1 – More Local & Regional Travel

Hoteliers are studying where their guests are arriving from and find that the drive market is driving their business now.  From their perspective the Rubber-tire market and stay-cations are a trend being seen across the country as well as in Europe.

Key Marketing Takeaway & Social Tactics

  1. Survey your own client base to learn their travel dreams and sentiment to ensure it matches this trend.
  2. Get to know your own local hoteliers and attractions to determine if this is the trend in your region. If it is,
    1. put together local packages to satisfy the  stay-cation
    2. Create a local or regional driving tour package for your clients
  3. Market your new tour options by creating a video walk-thru of your tour
    1. Interview hotels and attractions to showcase new features and COVID precautions
  4. Work with your DMO to package your new product and offer it thru their marketing channels

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Trend Insight #2 – Private Tours

As we all start to come out of quarantine, many people may be comfortable traveling in ‘social bubbles’ with small groups of family or friends.  The emphasis is on health, safety and comfort.

Key Marketing Takeaway & Social Tactics

  1. Tap into this trend by featuring private tours, private jet services and private guides.
    1. Post video from these suppliers onto your social sites
    2. Interview suppliers via video or podcast. Ace your video with these tips & tools.
    3. Share the interview in your blog or news article. Other ways to expand your viewership.
  2. Blog about the value and safety of private touring
  3. Focus on luxury spa resorts for health and wellness travelers
  4. Become certified as a luxury travel expert
  5. Create ad audiences that target affluent and health-conscious travelers

Trend Insight #3 – Focus on low-density destinations

The road less traveled is appealing now as people look to spots where COVID rates were less severe.

Key Marketing Takeaway & Social Tactics

  1. Research which destinations fit this trend
  2. Reach out to hotels, attractions and suppliers in these areas and create packages for your unique client base.
  3. Become a certified expert in these destinations.
  4. Showcase these destinations in your videos, blog and social posts
  5. Interview past visitors and DMO’s via live stream video or podcast. Here’s the tools you need to do a live broadcast.

The future is now

While the way we travel will be a bit different, the bottom line is that people still want to experience new cultures and escape.  We don’t need a crystal ball to tell us that travel will always be an integral part of life.   Some things never change.  As an industry we are still dream-creators!

Related Articles

How to Adapt Your Social Strategy to Current Trends

How to Analyze & Update Your Social Marketing

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Social Marketing Strategies for Travel and Tourism

About Catherine Heeg

Catherine Heeg is a recognized social media trail blazer passionate about social media and marketing in the tourism and hospitality industry. She takes the mystery out of marketing!

She creates and delivers meaningful, dynamic workshops that meet your unique needs in the Travel, Tourism & Hospitality Industry.

Catherine and her team help travel, tourism and hospitality pros design and implement social media marketing strategies and tactics that drive traffic to their social and web sites. Learn more…

Do you need a roadmap for your social strategy? Let’s chat and see if there’s a fit to work together to strategize your social marketing.

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