Are you annoyed with algorithms?
Vexed by video?
Navigating the ever-changing social media algorithms can feel like a never ending trek through the mud. It’s easy to slip up on unexpected updates or sink into old strategies that are no longer effective.
A great way to combat these challenges is to incorporate Live Video into your social media strategy. This quick Q&A will help steer you out of the mud and onto a social route that’s easy to traverse.
Q – How can I get more people to see my social posts?
I’m finding that my social posts aren’t getting the ‘likes, comments and shares’ that they used to? What’s going on?
A – Dive into Video! Go Live!
Video is the best way to get more engagement and it helps you build stronger relationships with your fans. Plus, Facebook and other social platforms give you ‘brownie points’ for posting video by showing your video to more people than would organically see an image or link post.
Not crazy about hitting the ‘Go Live’ button?
If this sounds familiar, here’s a couple of tips to master your next live broadcast:
- Tip #1 – Ask questions to get your audience involved. Ideas here
- Tip #2 – Create a video strategy. Checklist here.
- Tip #3 — Use the ‘live rehearsal’ option on Facebook
- Tip #4 – Master the fear & gear of video with these tips
- Tip #5 – tune in below for prep tips before you go live. Make sure your videos stand out!
Getting the hang of going Live can take a bit of trial and error but if you stick with these 4 tips then you’ll be on the path to success!
What will be the topic of your next Live Video ?
Social Marketing Strategies for Travel and Tourism
About Catherine Heeg
Catherine Heeg is a recognized social media trail blazer passionate about social media and marketing in the tourism and hospitality industry. She takes the mystery out of marketing!
She creates and delivers meaningful, dynamic workshops that meet your unique needs in the Travel, Tourism & Hospitality Industry.
Catherine and her team help travel, tourism and hospitality pros design and implement social media marketing strategies and tactics that drive traffic to their social and web sites. Learn more…
Professionals who are serious about taking consistent, winning actions every day to build their business and achieve measurable results love working with Catherine.