What if you could make your blog posts come alive? Creating lively content is the start, then adding video to your posts will help your ideas come alive.
Imagine the potential of combining the powers of video and blogging. Success!
Structuring your content marketing to optimize your time and talent will help you reach more people and amplify your message.
Here are some tips to help you gain more eyeballs and traction:
Tip #1 — Embed
Make your blog come alive by embedding video into your next creation. What a great way to capture attention and bring life to your posts. Plus this gives reader/viewers another way to consume your information. Most blog platforms give you the option to embed video from Vimeo or You Tube. You can even specify the pixel size to maximize the impact.
Tip #2 — E-book
Combine your video blog posts into an e-book. Since you’ve already done the work, now you get to bask in the repurposing sunshine. An e-book is easy to create using the plethora of tools available. Check out these favorites.
Pro tip: Use this e-book as a lead magnet to grow your email list.
Tip #3 — Get Social!
Reuse the video in social posts. Use the video to grab attention and then link back to your blog post. Remember to leverage all of your social platforms as many of them focus on video.
Pro tip: select an engaging thumbnail or design a custom thumbnail.
Tip #4 — Video Virality
What if your latest blog post is so sensational, but doesn’t include a video? While you realize the value of video in your own marketing strategy (increased reach and engagement to name only 2 reasons to create video) how can you bump up your success quickly?
While creating a video for every blog post seems like a daunting task, there’s a cool tool to help. Check out Lumen 5. Simply upload your blog URL and this tool makes your words into a video. You can edit, add images and publish across a variety of platforms. It brings your blog post to life…easily and quickly.
When you’re able to present content in a myriad of ways to suit a myriad of client needs and styles you’ll find your content marketing will be singing the tune of sweet success. And you’ll be whistling while you work on your next project.
What successes have you had combining video and blogging?
Did you know?
- 61% of U.S. online consumers have made a purchase based on recommendations from a blog. Source
- The average person watches 182 online videos per month. Source
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