4 Reasons a Blog is Valuable

Keeping a travel diary is easy – it’s always filled with exciting and eye-catching content. But what about your online presence? Those writing skills can be turned into writing success.  They can do more than fill out pages – they can create a story for your business online.

Blogging is a powerful tool to power-up your brand awareness and give readers a way to get to know you better.

Benefits of Blogging

Did you know….Companies who blog receive 97% more links to their website.

#1– SEO

Having a consistent blogging schedule and reliable tags and categories will boost your SEO.

#2– Broaden your brand

Managing multiple channels (web, social and video) expands your reach and gives people content they’re looking for in the medium they prefer.

Try this:

  • post your blog as soon as it goes live to all of your social sites
  • recite your blog and record it as an audio podcast or a video

#3– Connect with new audiences

Once you begin integrating your marketing across a variety of channels you’ll find your content gets shared more frequently and reaches new viewers.

Did you know that 33% of millennials rely mostly on blogs before they make a purchase?

#4– Start a conversation

Amplifying your message through your blog is an essential way to start new conversations which leads to stronger relationships.

Try this:

  • Ask a question at the end of your blog post to stimulate conversation.
  • Include a section at the end of your blog that lists ‘Related Articles’. This gives readers more content and builds a stronger relationship.

Did you know:  Small businesses that blog get 126% more lead growth than small businesses that do not blog.

Blog Tips & Tools

Ensuring that your blog is connected to your website and has an analytics tool is essential to your success.  Here are some other tips that I’ve found helpful over the years:

Tip #1– Headline analyzer tool.

Want to be able to write better blog titles?  A strong title will help your blog get found in an on-line search.  Sometimes understanding what makes a title or headline a hit can be a bit of a mystery. Here’s a secret weapon in my toolbox.

Tip #2– Content inspiration.

Do you sit down and instantly develop a severe case of writer’s block? Here’s some inspiring content ideas to stimulate your creativity.   Do you hate to write?  Check out these tips for non-writers.

Tip #3 –Optimize your blog for mobile readership/consumption.

Try this:

  • Ensure your blog title includes searchable key words
  • Research and implement blog tags and categories that are relevant and searchable

Did you know that 80 percent of Facebook users are mobile users.

Hopefully reading this post has inspired another reason to write your next blog post today.

How will you market it?

Related Articles

Do I Really Need a Blog? 7 Reasons to Rethink Your Answer

3 Secrets to Simplify Blog Writing

2 Vital Ways to Fuel Your Blog Writing


Social Marketing Strategies for Travel and Tourism

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By Catherine Heeg

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