What do 50% of Facebook users do every day?
If you answered ‘watching video’ you’re right!
Standing out in the world of video is key to your ongoing success. It’s been found that 64% of consumers are more likely to buy a product after watching a video about it.
Focus: Video Content
3, 2, 1…Action! Videos that captivate are short, action-filled and contain your contact information. Consider these content ideas as you build your video strategy:
- On your next site inspection try shooting a series of short 20-30 second videos that focus on different aspects of your upcoming tour. Imagine shooting video of the hotel, another short video of the main sightseeing attraction and yet another of a sumptuous meal.
- Your next group tour departure is a powerful opportunity to capture some action videos showcasing the activities and sites in each destination.
Travel Oregon does a great job with their short Facebook videos. (to see the video below, please be sure you’re signed in to your Facebook account.)
Key Take Away: Remember to add a slide at the end of your video with your logo and contact information. When your video gets shared, new viewers will need to know how to connect with you.
Travel Oregon replicates that success with video on Pinterest.
Figure 1- Travel Oregon uses great videos on Pinterest
Key Take Away: you’ll want to upload your video from Youtube to Pinterest.
3. Have a little fun in your office and create a short video for each holiday. For example, Jay Smith at Sports Travel and Tours created a short 20 second video with all of the staff wishing fans Happy Holidays. (to see the video below, please be sure you’re signed in to your Facebook account.)
Added Bonus: Facebook and other social sites are placing higher importance on video and you’ll find your videos have greater reach than other types of posts.
4. How about interviewing a guest on one of your tours. Raving fans are a travel pros dream come true. Leverage those raves by creating video testimonials.
Added Bonus: Once you’ve edited and posted this video socially your clients will love sharing it to their friends. That’s where the magic begins to happen.
Any one of these ideas is bound to drive more traffic to your videos and your social sites. Which method do you think would work best for your next video creation?
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