So, you’ve got the on-line attention of fabulous clients and potential clients. Now what?
Drawing them deeper into the content and services you have available is the essential next step. These tips show you creative ways to let readers know of your other social sites. Inviting people to join you on your other social platforms gives them a chance to know you better and fully realize your professional value.
When you add the full line-up of your social links to each of your social sites you’ll lead readers to your other platforms. This will leverage your opportunity to reach them in a new manner and elicit more social likes.
4 tactics to maximize your link usage:
#1 – Add links to your photos.
Add links to your website and/or other social sites in each social photo. Don’t forget about adding links in your Facebook photo albums as well as individual photos within each album. Remember to link to a website landing page that’s related to the photo.
Get creative and include a link to a related Pinterest board as well.
Pinterest is the perfect platform to include links to your other social sites. In your Pinterest site description include a link to your website as well as your Facebook and Twitter sites. If your city/location is not relevant, add the link to your most popular social site. Here’s what it looks like:
Tour Operators and Travel Agents—consider creating a photo album of your next tour to showcase the destination, accommodations and culinary experiences. Then include a link to the exact page on your website that features this tour. This link can be added to the album description as well as to each photo description.
#2 – Leverage Google+.
Maximize the SEO capabilities of Google+ by including all of your social links into your profile. Advanced tip: include hyperlinks to website landing pages within the About section. Here’s how it looks:
#3 Cross market your social sites
…by inviting fans to become followers on another site. Simply post on your Facebook page a tantalizing reason people would want to connect with you on Twitter and provide a link to your Twitter site. Use this same strategy to lead readers to your other social sites.
Here’s what it may sound like:
- Do you want to learn more about cruising? ‘Like’ my insert relevant social site for travel tips and unique cruise destinations you may not have considered.
- Are you interested in the latest travel tips, Follow me on insert relevant social site!
- Imagine finding a site that offers information on new destinations as well as travel savvy tips. ‘Like’ my insert relevant social site and you’ll have access to photos, videos and information on the hottest destinations to plan your next trip.
- Inspire your travel planning! ‘Like’ my insert relevant social site to learn more about unique destinations that will relax and rejuvenate you.
Advanced tip: Cross promotional posts have been shown to be effective when they make up 10% of your total posts.
Destinations—when tweeting live from an event, post about the event on your Facebook page timeline and encourage people to follow you on Twitter for up to the minute event coverage. Consider creating micro-videos of the event and posting them onto Facebook, then directing people to your Vine, Instagram or Twitter feed.
#4 – Social icons on your website
For fear or omitting the obvious, be certain the icons of all your social sites are shown on your website. Test these icons to ensure they lead to the proper site.
Advanced tip: Remember to add social icons and an RSS feed button to your blog.
Connecting online is easy when show readers how to navigate your links! Increase readership by giving a roadmap to your other sites.
What other ways to connect have you seen in our industry?
Social Marketing Strategies for Travel and Tourism