Did you know: statistics have impact 100% of the time. But to catch your clients’ eyes even more, show them the facts in a more visually appealing way – with infographics!
Increase your impact with a visual storyboard. We’ve seen infographics that highlight statistics, marketing tactics and how-to tips. Why not use this graphic imagery to enlighten future travelers.
Tour Operators: use an infographic to provide useful, FREE value-add for potential clients. Think about a visual way to showcase travel tips you’ve developed.
Destinations: highlight the top 10 reasons to visit, the top 10 festivals or local events. Statistics are more easily understood in this graphic depiction. How about showing visitor stats, Trip Advisor rankings or attendance growth at events and festivals.
Travel Consultants: Packing tips, cruise tips and your own travel secrets make for great infographic content.
Infographic Creation tips
#1 Relevant to the buying decision. When building your infographic, consider what trade and consumers find useful when making a travel decision.
#2 Graphics that Grab Attention. Focus on eye-catching graphics to spur emotional decision making. Think about the emotional reasons people travel and who makes the booking decision. Pull together the puzzle pieces with your graphics.
#3 Choose Colors Carefully. Using your own branded colors adds your personal touch to your infographic. If you don’t have the option to use your own colors, consider your topic and choose colors that speak to that topic. For example, if you’re providing cruise tips you may want to choose blues and greens to depict the colors of the ocean.
#4 Include your Contact Information. Make sure to include your company name and contact information at the bottom of your new infographic. This is a great marketing tool and you want to be certain people can connect and work with you.
Here’s what an infographic can look like:
Infographics can be built by a graphic designer or by using one of these tools:
Infographics tell a story and present ideas in a visually memorable fashion. Stand out from the crowd when you pull together your creativity, unique content and colors into a remarkable infographic.
What is your favorite tool to create Infographics?
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