Are your marketing $$ unlimited? Didn’t think so.
If you’re like many travel & tourism pros you’re looking to find ways to grow your social fan base and stay connected with your existing clients. Do you run out of time and marketing ideas?
Marketing for Free
Here are a couple of FREE ways you can market your social presence and let your clients know where to connect with you socially:
Email Signature Line
Change your email signature line weekly!
This is a really easy tactic that lets your readers know what they’ll find on your social sites that week. Using a benefit statement filled with key words will entice them to go to your social page and check out your theme of the week.
How about saying something like this;
“Do you want to learn more about cruising? ‘Like’ my Facebook page for travel tips and unique cruise destinations you may not have considered”.
Make sure to hyperlink the words “Facebook page” and include the URL to your Facebook business page. Here’s how to hyperlink.
You may want to put your benefit statement as a PS in your email signature line to make it stand out even more. Here’s what my email signature line looks like:
Check out the video below for a couple more examples of key word rich benefit statements for your email signature line.
Invite Fans to your other social conversations
Occasionally invite your Facebook fans to check out your conversations and content on another of your social sites.
This is a simple way to extend your relationships and draw fans to your other social sites.
Consider creating a post on Facebook inviting people to check out your newest board on Pinterest. Maybe you say something like this:
“Brides to Be: Are you looking for some really creative wedding invitations? Cruise over and check out this Pinterest board loaded with stunning invites.”
Make sure to provide a shortened URL leading directly to that specific board on your Pinterest site. Remember, you don’t want the long, ugly Pinterest URL taking up valuable real estate in your Facebook post. Here’s some free link shortening tools.
How about tweeting and inviting people to read your latest blog post? How about tweeting about your newest video? What about tweeting to invite people to your newest Pinterest board or Facebook Note? Each of these simple tactics will engage your Twitter followers with your other content and entice them to join your other conversations. Including a shortened URL will give you some extra characters within the 140 character limit on Twitter.
How about creating long pins on Pinterest featuring each of your blog posts? Go ahead and get creative using PicMonkey or Canva to create long pins that will stand out in searches and feeds. Long pins typically measure 736pixels wide by 1032 pixels long. The length can be indefinite, but 1032 is said to stand out and be most appealing.
More about long pins here.
This video gives you more examples to tap into your creativity when inviting new fans to join your social conversations.
It’s easy to cross-promote and grow your social following. Spread the LOVE and captivate your new fans.
Which tip will you use first?