Have you noticed more of your social feeds have been taken over by video? Video content grows in popularity by the second!
Consider expanding your recognition online by increasing your output of video content. Read on to find out how this rich media can benefit your travel & tourism business!
Let’s explore some tips to get moving and filming.
4 Benefits of Video
Are you among the 87% of marketers who use video? If not, you may be missing some key pieces of business as 90% of users say that seeing a video about a product is helpful in the decision process. Here are other reasons to jump-start your video production.
#1 –Popular
Just think how many videos you’ve watched this past week. OK, those cute animal videos do count for something. If you’re like many others 1/3 of your online time is spent watching videos. This extends to your clients as well. Imagine the reach YOUR video could achieve?
Here’s how you can analyze your video reach and engagement
Facebook Video Analytics: Once your video has been live on Facebook and achieved some success, click on the viewership number just below the video
Figure 1- Learn more about your video analytics
Here’s what you’ll see:
Figure 2 – Click the arrows on the far right (encircled in orange above) to learn even more
You-Tube Video Analytics: Once your video has been published and achieved some success, click on the Analytics button just below the video.
Figure 3 – Click the “Analytics” button to dive deeper
Here in the Analytics tab you’ll get a snapshot of your viewers by:
- Geographical location
- Gender
- Traffic Sources
- Watch Time
- Average View Duration
- Views
Figure 4- Adjust the time frame for the measurement (orange circle above)
# 2 –Ranked highly by social platforms.
Video posts have 135% greater organic reach than photo posts. This means your native video (not a link from You-Tube or Vimeo) will generate more eyeballs than simply a text post. Weaving slideshows and live video into your social posts will elevate your reach and engagement. Here’s how to quickly create your next slideshow.
# 3 –Showcase your expertise.
Video is the perfect medium for you to provide a quick travel tip, a hot destination idea or a succinct benefit. While many people watch a video without the sound, it’s critical to add captions as you’re creating your video. Tip: choose an intriguing background when you’re filming.
Here’s something we’ve created using PowToon. You can easily showcase your own expertise, top 10 travel tips or top selling destination.
#4 –Buying increases after viewing a video.
Did you know that after watching a video 64% of viewers are more likely to purchase on-line.
Video Tips & Tools
While many people think video is too techy or challenging there are some really easy tools to get you into the action quickly.
- Live streaming video like Facebook Live, Periscope, Instagram and Snapchat are powerful tools to reach your audience in real-time and inspire interaction.
- Tip: Invest in a good portable external microphone. This will come in handy when you’re interviewing or broadcasting from your next site inspection. A steady hand along with a selfie stick or tri-pod will minimize shakiness.
- Keep it short and use humor!
- Include video and still images. By using a tool like Screen Cast o Matic, Showbox, Magisto, Adobe Spark, iMovie or MovieMaker you can have variety as well as include transitions and music.
- Segment video into 10 second sound bites for short form video posts. These short videos can be posted to Twitter, Instagram, Pinterest and used as short social ads.
We’re all visual creatures. When you’re able to present content in a video, your fans will LOVE it and reward you with all-important ‘likes, comments and shares’.
What video tool will you use next?
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