62% of marketers said that social media became more important to their marketing campaigns in the last 6 months!
Here are 5 key tactics to capture your share of new fans and followers on your social sites and leverage the importance of your marketing campaign.
#1 Weblinks | Facebook Cover Photo
Did you know you can add your website link right on your Facebook cover photo?
New updates to the rules around text on Cover Photos loosens the grip on marketers allowing you to create a custom Cover Photo with text that includes your web address.
When you use a photo editing tool like PicMonkey, you can add text and create a graphic the perfect size to fit the Cover Photo requirement. Here’s how to create your new marketing masterpiece:
- Enter the PicMonkey site and choose Create a Collage, then select Facebook Cover:
- Select the layout you’d like to use for your Cover Photo. See the choices in the circle below.
- When you click on your choice you’ll see a large template appear on the right side of your screen.
- Select photos from your hard drive and insert them into the template
- Add color into the new design by adding borders
- Save to your hard drive
- Upload to your Facebook business page. The cool part is that the size and dimensions are correct.
And another example:
#2 Weblinks| Facebook Photo Albums
When creating your next photo album maximize your marketing efforts by including a link to your website or other social site in the Album description. This is a great way for people to find out more about the destination you’re showcasing in the album.
Bonus tip: Also include a URL in the description of each photo in the album.
Travel Agents: Create a new album for each of your top selling destinations. Then include a link to your website for more information on the package you’re promoting to this destination.
Tour Operators: Build a social presence and buzz for each of your upcoming group departures by creating an album for each. In the album description include a link to the webpage that houses the itinerary.
DMO’s: Photo albums of unique features of your destination will showcase events, dining options, activities and lodging.
When creating each album description include the link to the specific related web page so a potential visitor will see more fully what’s exciting in your destination. Here’s an example:
#3 Weblinks| Facebook About Section
Make sure your web address is front and center for visitors to your page. Insert your website address right in the first line of the About section. Doing this will ensure that the link shows up on the home page of your Facebook site, just below the cover photo.
#4 Weblink | Cover Photo
Give yourself even more exposure by including your website link in the description box associated with your cover photo. When your fans click on your cover photo they’ll see a description and the link to your website.
Advanced tip: Remember to change your cover photo to reflect what you’re currently selling.
Travel Agents—Change your cover photo during Wave Season to showcase your top selling cruise line.
Tour Operators – Update your cover photo to reflect a tour that needs a few more passengers.
Hotels –Do you have a new restaurant menu item? How about using a photo of your chef with the new creation as your cover photo.
Here’s an example:
#5 Facebook URL | Pinterest
The “Location” box on your Pinterest page is an untapped area for growing your fan base on your other social sites. Most people think they need to put their city/town in the “Location” box in their Pinterest profile. How about putting your Facebook URL instead?
You can update this in the Settings section of your Pinterest profile. Are you a part of that 62% that are finding social media critical to their marketing campaigns? Investing in these tips and tactics will fire-up your fan growth.
Now it’s your turn—How have you engaged your Facebook fans this week?
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About the author, Catherine J. Heeg
Catherine Heeg is a travel, hospitality and tourism industry thought leader. As President of Customized Management Solutions and an international speaker and trainer she delivers customized interactive social media, marketing and communication workshops and webinars. Customized social marketing strategy design and coaching keep her driving results for the tourism, travel and hospitality industry.